From the monthly archives:

December 2008

FriendFinder Networks Announces IPO Filing

by David Evans on December 23, 2008   in Finance

Online relationship network FriendFinder Networks has registered for a $460 million initial public offering. FriendFinder Networks used to be called Various, Inc. until it was acquired by Penthouse Media Group in December 207. FriendFinder Networks owns many dating sites, including flagship adult site, AdultFriendFinder.
I briefly met Marc Bell, the CEO of FriendFindher Networks and Managing [...]

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Speeddate.com Email Lacks Personality

by David Evans on December 22, 2008   in speeddating

I received this email from Speeddate today. I am not exactly enthusiastic about meeting 52369, I prefer even numbers.

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Loopt Now on Every U.S Carrier

by David Evans on December 22, 2008   in Mobile

I’ve mentioned the leaders in location-based awareness, Loopt, Meetmoi and Brightkite, many times.
They are the leaders in the mobile social networking movement. Loopt has announced it is now available on every U.S. carrier, however, privacy concerns remain at the forefront. Do you really want everyone within 2000 meters to know you are at the laundromat, [...]

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DYI Dating

by David Evans on December 22, 2008   in White Label

In this interview at Dating Ad Network blog, white label dating service DIY Dating talks about UK online dating market and how it is affected by the recession, as well as about his forecast for the upcoming 2009.

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Thinking about Daily5, Dating Site Ambassadors

by David Evans on December 18, 2008   in Traffic

I’m reviewing several dating site member messaging systems right now and it’s amazing to hear dating site executives say things like, “We put together a few email templates, launched, and pretty much haven’t thought about our outbound emails since.” Polishing up the cadence, tone and content of outbound emails is incredibly important. Contact me if [...]

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Facebook Growing By 600k Users A Day

by David Evans on December 18, 2008   in Research, Traffic

Social Networking site Facebook is entering a staggering growth period. Inside Facebook has the details.

While Facebook has been growing at around 300,000 to 400,000 active users per day for most of the fourth quarter (based on our estimations), its growth rate seems to have significantly increased in recent weeks to 600,000 or perhaps even 700,000 [...]

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Tracking Dating Apps on iPhone

by David Evans on December 17, 2008   in Traffic

Hot on the heels of the Google Analytics upgrade, Tech Crunch says Omniture Brings Real-Time Analytics To iPhone Applications. Tracking users is absolutely essential for dating sites and it’s great to see tracking extend to the “third screen” (after TV and PC). Speaking of iPhones, a new iPhone dating application is currently being reviewed by [...]

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Google Analytics Now Tracks Web 2.0 Content

by David Evans on December 17, 2008   in Traffic

If your dating site or social network uses Google Analytics, you should upgrade your site with their latest code to take advantage of the new tracking features. It’s being slowly rolled out, you might want to log into GA and make sure you’re signed up for the feature.

We are happy to let you know that [...]

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Ripped From the Comments: Match.com’s Invisible Millions

by David Evans on December 17, 2008   in Traffic

Pardon the Law&Order title, but there are a few comments I wanted to mention. First is regarding Match.com’s Invisible Millions. Ross Felix responded to my blog post about Match which was reposted to Twitter.

Match.com 15 mil users / 1.32 million premium members = 91% of the people can’t reply to your email without upgrading their [...]

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Hotornot Comes to Twitter

by David Evans on December 17, 2008   in Niche, Startups

It was only a matter of time. It seems that the only browsing model social networking and now social media companies have come up with are variants on HotorNot. Sigh.

The new TwitOrFit shows a random user’s image, along with their most recent Tweet, and gives you the option to either follow their account, or give [...]

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