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	<title>Comments on: Niche Dating Sites Offering White Label Solutions</title>
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	<link>http://onlinedatingpost.com/archives/2008/11/niche-dating-sites-offering-white-label-solutions/</link>
	<description>Online Dating Industry Consulting &#38; Commentary</description>
	<lastBuildDate>Wed, 17 Mar 2010 16:21:53 +0000</lastBuildDate>
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		<title>By: Vincent</title>
		<link>http://onlinedatingpost.com/archives/2008/11/niche-dating-sites-offering-white-label-solutions/comment-page-1/#comment-238004</link>
		<dc:creator>Vincent</dc:creator>
		<pubDate>Fri, 24 Apr 2009 17:39:57 +0000</pubDate>
		<guid isPermaLink="false">http://onlinedatingpost.com/archives/2008/11/niche-dating-sites-offering-white-label-solutions/#comment-238004</guid>
		<description>Although I would have thought your answers to these points would have been of interest to others here, I am still looking forward to your email.
Thanks</description>
		<content:encoded><![CDATA[<p>Although I would have thought your answers to these points would have been of interest to others here, I am still looking forward to your email.<br />
Thanks</p>
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		<title>By: Ross Williams - WhiteLabelDating.com</title>
		<link>http://onlinedatingpost.com/archives/2008/11/niche-dating-sites-offering-white-label-solutions/comment-page-1/#comment-237914</link>
		<dc:creator>Ross Williams - WhiteLabelDating.com</dc:creator>
		<pubDate>Tue, 21 Apr 2009 09:40:05 +0000</pubDate>
		<guid isPermaLink="false">http://onlinedatingpost.com/archives/2008/11/niche-dating-sites-offering-white-label-solutions/#comment-237914</guid>
		<description>Hello Vincent - would very much like to address these issues but this sort of thing is best done privately, not in this public forum.

Shall chat with Emily and drop you a line,

Thanks,

Ross</description>
		<content:encoded><![CDATA[<p>Hello Vincent &#8211; would very much like to address these issues but this sort of thing is best done privately, not in this public forum.</p>
<p>Shall chat with Emily and drop you a line,</p>
<p>Thanks,</p>
<p>Ross</p>
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		<title>By: Vincent</title>
		<link>http://onlinedatingpost.com/archives/2008/11/niche-dating-sites-offering-white-label-solutions/comment-page-1/#comment-237913</link>
		<dc:creator>Vincent</dc:creator>
		<pubDate>Tue, 21 Apr 2009 09:22:11 +0000</pubDate>
		<guid isPermaLink="false">http://onlinedatingpost.com/archives/2008/11/niche-dating-sites-offering-white-label-solutions/#comment-237913</guid>
		<description>Hi Ross,
Thanks for replying. 
* What about the point regarding ownership of data?

* I have been communicating with my allocated partner manager - Emily - and got to a stale mate stage at which point I asked to pass on to yourself. Never mentioned that domain mapping was on it&#039;s way. 
Can you provide any example sites? Want to also check the speed, as it&#039;s been an issue for some time.

* The email issue is misunderstood. I was referring to the links within the eamil not the sender address: &quot;all links within email messages to users point to your URL and no links to our domain at all.&quot;
Apparently this was changed because:
&quot;due to the fact that the majority of our Partners were having issues with the previous way we did it, causing them to loose revenue as their Members were unable to access the site.&quot;
I personally cannot understand this, as it implies the &quot;majority&quot; of partners main domains were not accessible?
I also question why, if indeed it affected the &quot;majority&quot; of partner sites, why there has been no mention in any of your newsletters, neither the issue or the &#039;fix&#039; (normally seen as good news to shout about), since implementing at the start of this year. Questionable motives??

Does all this change with the roll-out of domain mapping?

* Regarding the avoidance of using our domain as sender address in case it&#039;s blacklisted, you can still use ours in the &#039;reply to&#039; field without affecting deliverability.
That said, domain names are not blacklisted anyway. It is the email server IP that ISP&#039;s use to blacklist a sender.

I&#039;m sure most would agree that all these points are important, as they impact brand promotion, ours or yours.
As mentioned to Emily, I want to start spending more time and money to promote my dating site, but cannot bring myself to do so until these issues are resolved - do I have to wait until July, or can you add me to the roll-out?

Please feel free to contact me via the email thread I have with Emily.</description>
		<content:encoded><![CDATA[<p>Hi Ross,<br />
Thanks for replying.<br />
* What about the point regarding ownership of data?</p>
<p>* I have been communicating with my allocated partner manager &#8211; Emily &#8211; and got to a stale mate stage at which point I asked to pass on to yourself. Never mentioned that domain mapping was on it&#8217;s way.<br />
Can you provide any example sites? Want to also check the speed, as it&#8217;s been an issue for some time.</p>
<p>* The email issue is misunderstood. I was referring to the links within the eamil not the sender address: &#8220;all links within email messages to users point to your URL and no links to our domain at all.&#8221;<br />
Apparently this was changed because:<br />
&#8220;due to the fact that the majority of our Partners were having issues with the previous way we did it, causing them to loose revenue as their Members were unable to access the site.&#8221;<br />
I personally cannot understand this, as it implies the &#8220;majority&#8221; of partners main domains were not accessible?<br />
I also question why, if indeed it affected the &#8220;majority&#8221; of partner sites, why there has been no mention in any of your newsletters, neither the issue or the &#8216;fix&#8217; (normally seen as good news to shout about), since implementing at the start of this year. Questionable motives??</p>
<p>Does all this change with the roll-out of domain mapping?</p>
<p>* Regarding the avoidance of using our domain as sender address in case it&#8217;s blacklisted, you can still use ours in the &#8216;reply to&#8217; field without affecting deliverability.<br />
That said, domain names are not blacklisted anyway. It is the email server IP that ISP&#8217;s use to blacklist a sender.</p>
<p>I&#8217;m sure most would agree that all these points are important, as they impact brand promotion, ours or yours.<br />
As mentioned to Emily, I want to start spending more time and money to promote my dating site, but cannot bring myself to do so until these issues are resolved &#8211; do I have to wait until July, or can you add me to the roll-out?</p>
<p>Please feel free to contact me via the email thread I have with Emily.</p>
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		<title>By: Ross Williams</title>
		<link>http://onlinedatingpost.com/archives/2008/11/niche-dating-sites-offering-white-label-solutions/comment-page-1/#comment-237912</link>
		<dc:creator>Ross Williams</dc:creator>
		<pubDate>Tue, 21 Apr 2009 07:33:22 +0000</pubDate>
		<guid isPermaLink="false">http://onlinedatingpost.com/archives/2008/11/niche-dating-sites-offering-white-label-solutions/#comment-237912</guid>
		<description>Hi Vincent - we do actually offer some partners domain mapping (eg. dating.mydomain.com or even at www.mydomain.com) but this is slowly being rolled out to our larger partners first (those who generate Â£30k/month upwards).

It should start being made available to our smaller partners in June/July once we&#039;re happy with the load (the reason for doing this slowly is every site needs it&#039;s own SSL certificate which must be load balanced etc etc - so it&#039;s not a small thing).

This effectively hides WLD completely from the user experience and provides the application at your domain completely.

David - re. emails - it&#039;s a balance between branding and email delivery.  The priority is that email gets delivered to the consumer, the secondary importance is that it&#039;s fully branded to the partner&#039;s domain. Because some partners domains may be automatically black-listed by spam-filters etc it may not be appropriate to send email with their domain. It goes without saying that we&#039;re seeing good progresss here.

Hope that answers those concerns - by all means I&#039;d encourage anyone with questions to speak with their partner manager.</description>
		<content:encoded><![CDATA[<p>Hi Vincent &#8211; we do actually offer some partners domain mapping (eg. dating.mydomain.com or even at <a href="http://www.mydomain.com" rel="nofollow">http://www.mydomain.com</a>) but this is slowly being rolled out to our larger partners first (those who generate Â£30k/month upwards).</p>
<p>It should start being made available to our smaller partners in June/July once we&#8217;re happy with the load (the reason for doing this slowly is every site needs it&#8217;s own SSL certificate which must be load balanced etc etc &#8211; so it&#8217;s not a small thing).</p>
<p>This effectively hides WLD completely from the user experience and provides the application at your domain completely.</p>
<p>David &#8211; re. emails &#8211; it&#8217;s a balance between branding and email delivery.  The priority is that email gets delivered to the consumer, the secondary importance is that it&#8217;s fully branded to the partner&#8217;s domain. Because some partners domains may be automatically black-listed by spam-filters etc it may not be appropriate to send email with their domain. It goes without saying that we&#8217;re seeing good progresss here.</p>
<p>Hope that answers those concerns &#8211; by all means I&#8217;d encourage anyone with questions to speak with their partner manager.</p>
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		<title>By: David Evans</title>
		<link>http://onlinedatingpost.com/archives/2008/11/niche-dating-sites-offering-white-label-solutions/comment-page-1/#comment-237907</link>
		<dc:creator>David Evans</dc:creator>
		<pubDate>Mon, 20 Apr 2009 22:42:20 +0000</pubDate>
		<guid isPermaLink="false">http://onlinedatingpost.com/archives/2008/11/niche-dating-sites-offering-white-label-solutions/#comment-237907</guid>
		<description>I definitely want to hear about why the emails don&#039;t go to the branded url.
White label solutions certainly are turning out to be a more complicated arrangement that originally thought.</description>
		<content:encoded><![CDATA[<p>I definitely want to hear about why the emails don&#8217;t go to the branded url.<br />
White label solutions certainly are turning out to be a more complicated arrangement that originally thought.</p>
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		<title>By: Vincent</title>
		<link>http://onlinedatingpost.com/archives/2008/11/niche-dating-sites-offering-white-label-solutions/comment-page-1/#comment-237906</link>
		<dc:creator>Vincent</dc:creator>
		<pubDate>Mon, 20 Apr 2009 22:34:00 +0000</pubDate>
		<guid isPermaLink="false">http://onlinedatingpost.com/archives/2008/11/niche-dating-sites-offering-white-label-solutions/#comment-237906</guid>
		<description>Apologies, seems my quote tag didn&#039;t parse. here is the bit I was references.
&quot; with a co-brand, the customerâ€™s relationship is still with the main brand (rather than yours). In addition, I doubt that they let partners own the data like WhiteLabelDating.com does - which means the members you drive to the site would belong to the niche site, rather than you&quot;</description>
		<content:encoded><![CDATA[<p>Apologies, seems my quote tag didn&#8217;t parse. here is the bit I was references.<br />
&#8221; with a co-brand, the customerâ€™s relationship is still with the main brand (rather than yours). In addition, I doubt that they let partners own the data like WhiteLabelDating.com does &#8211; which means the members you drive to the site would belong to the niche site, rather than you&#8221;</p>
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		<title>By: Vincent</title>
		<link>http://onlinedatingpost.com/archives/2008/11/niche-dating-sites-offering-white-label-solutions/comment-page-1/#comment-237905</link>
		<dc:creator>Vincent</dc:creator>
		<pubDate>Mon, 20 Apr 2009 20:48:19 +0000</pubDate>
		<guid isPermaLink="false">http://onlinedatingpost.com/archives/2008/11/niche-dating-sites-offering-white-label-solutions/#comment-237905</guid>
		<description>@ Ross Williams
Hi Ross, you say the following:
&lt;blockquote cite=&quot;- with a co-brand, the customerâ€™s relationship is still with the main brand (rather than yours). In addition, I doubt that they let partners own the data like WhiteLabelDating.com does - which means the members you drive to the site would belong to the niche site, rather than you&quot;&gt;

I have a whitelabeldating.com site and cannot find a any way to extract any user data. Also concerned with the changes this year in that all links within email messages to users point to your URL and no links to our domain at all.
This does not fit-in with your statement that a customers relationship is still with our brand.

Why don&#039;t you implement domain mapping like other similar services?</description>
		<content:encoded><![CDATA[<p>@ Ross Williams<br />
Hi Ross, you say the following:</p>
<blockquote cite="- with a co-brand, the customerâ€™s relationship is still with the main brand (rather than yours). In addition, I doubt that they let partners own the data like WhiteLabelDating.com does - which means the members you drive to the site would belong to the niche site, rather than you">
<p>I have a whitelabeldating.com site and cannot find a any way to extract any user data. Also concerned with the changes this year in that all links within email messages to users point to your URL and no links to our domain at all.<br />
This does not fit-in with your statement that a customers relationship is still with our brand.</p>
<p>Why don&#8217;t you implement domain mapping like other similar services?</p></blockquote>
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		<title>By: Ross Williams</title>
		<link>http://onlinedatingpost.com/archives/2008/11/niche-dating-sites-offering-white-label-solutions/comment-page-1/#comment-234782</link>
		<dc:creator>Ross Williams</dc:creator>
		<pubDate>Tue, 09 Dec 2008 08:56:46 +0000</pubDate>
		<guid isPermaLink="false">http://onlinedatingpost.com/archives/2008/11/niche-dating-sites-offering-white-label-solutions/#comment-234782</guid>
		<description>As a &quot;partner&quot; not an owner? ;)

I should correct you on your comment - WhiteLabelDating does allow more customisation than just colours of content. It can be customised to match the look and feel of your site.

However, it is true that we aren&#039;t as customisable as some other solutions - why? Because we work on a revenue share basis and are heavily incentivised therefore to make sure our partners earn money. We have extensive A/B and Multivariate testing within our application so we optimise the user experience to maximise revenue for our partners and ourselves.

So if you want a spinning flaming logo, we&#039;re not your guys - but if you want to make more money then with any other platform, then we&#039;re worth a shot :)

R</description>
		<content:encoded><![CDATA[<p>As a &#8220;partner&#8221; not an owner? ;)</p>
<p>I should correct you on your comment &#8211; WhiteLabelDating does allow more customisation than just colours of content. It can be customised to match the look and feel of your site.</p>
<p>However, it is true that we aren&#8217;t as customisable as some other solutions &#8211; why? Because we work on a revenue share basis and are heavily incentivised therefore to make sure our partners earn money. We have extensive A/B and Multivariate testing within our application so we optimise the user experience to maximise revenue for our partners and ourselves.</p>
<p>So if you want a spinning flaming logo, we&#8217;re not your guys &#8211; but if you want to make more money then with any other platform, then we&#8217;re worth a shot :)</p>
<p>R</p>
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		<title>By: Jerry</title>
		<link>http://onlinedatingpost.com/archives/2008/11/niche-dating-sites-offering-white-label-solutions/comment-page-1/#comment-234781</link>
		<dc:creator>Jerry</dc:creator>
		<pubDate>Tue, 09 Dec 2008 08:18:04 +0000</pubDate>
		<guid isPermaLink="false">http://onlinedatingpost.com/archives/2008/11/niche-dating-sites-offering-white-label-solutions/#comment-234781</guid>
		<description>As a partner of millionairematch.com, I can have more controls of my own site from millionairematch.com. 

I don&#039;t like whitelabeldating just because everything is the same. I can only change the colors of some content. At millionairematch.com, they design the website according to my own request. Most of the content of the site are designed according to my own request. So I can surely say, the website I build through millionairematch.com is the best one.

If you are planning to have a similar site at MM, I will be very willing to share some of my experieces in the past, although we will become competitors once your millionaire dating site is on. LOL.</description>
		<content:encoded><![CDATA[<p>As a partner of millionairematch.com, I can have more controls of my own site from millionairematch.com. </p>
<p>I don&#8217;t like whitelabeldating just because everything is the same. I can only change the colors of some content. At millionairematch.com, they design the website according to my own request. Most of the content of the site are designed according to my own request. So I can surely say, the website I build through millionairematch.com is the best one.</p>
<p>If you are planning to have a similar site at MM, I will be very willing to share some of my experieces in the past, although we will become competitors once your millionaire dating site is on. LOL.</p>
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		<title>By: Steve Kasper, VP Marketing Millionairematch.com</title>
		<link>http://onlinedatingpost.com/archives/2008/11/niche-dating-sites-offering-white-label-solutions/comment-page-1/#comment-233359</link>
		<dc:creator>Steve Kasper, VP Marketing Millionairematch.com</dc:creator>
		<pubDate>Mon, 10 Nov 2008 16:15:31 +0000</pubDate>
		<guid isPermaLink="false">http://onlinedatingpost.com/archives/2008/11/niche-dating-sites-offering-white-label-solutions/#comment-233359</guid>
		<description>Since 2001, Millionairematch has seen steady growth and has exceeded over a million members, making it the most popular dating site of it&#039;s kind. Over the last few years we have developed a comprehensive Affiliate program to help drive members to the site.  Per requests of affiliates, we developed a &quot;whitelabeling&quot; program. We do not create with the Affiliates new sites in general and new niches like adults, etc. It sets a win win situation for everyone.</description>
		<content:encoded><![CDATA[<p>Since 2001, Millionairematch has seen steady growth and has exceeded over a million members, making it the most popular dating site of it&#8217;s kind. Over the last few years we have developed a comprehensive Affiliate program to help drive members to the site.  Per requests of affiliates, we developed a &#8220;whitelabeling&#8221; program. We do not create with the Affiliates new sites in general and new niches like adults, etc. It sets a win win situation for everyone.</p>
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