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Recently I have been contacted by a number of companies wanting to set me up with my own dating site. The twist is that these companies already run destination dating sites. MillionaireMatch says:
We can set it up for you at no cost if you have strong interest in work-at-home business. You can pick the name for the millionaire dating site, and own the domain and brand. We take care of all the backend and engineering work.
You don’t have to worry that no one exists at your millionaire dating site at the beginning. Your site will share millions of quality profiles with other millionaire sites we have already set up. Your users can immediately contact hundreds of thousands of other users once they register at your millionaire dating site.
You can earn money if you have users registering with or without becoming a payment member.
It is easy to get users visiting your deaf dating site by doing the followings:
1. Invite friends, friends of your friends to visit your dating site;
2. Write blogs on popular sites. Think about how to promote your dating site in
smart way;
3. Create friend circle on some social networking sites to get to know more
friends.;
4. Use business card, fly sheet to promote your dating site when joining social activities;
I met the owner of Millionaire Match recently, MM is one of the more successful dating sites for affluent people and those attracted to them. Interesting to see them branching out to offer private label version of their site. As dating site traffic numbers continue to remain flat or deteriorate, will we see more dating sites offering private label version of their sites and how will these established niches compete with White Label Dating, Bonefish and World Dating Partners?
{ 15 comments… read them below or add one }
Daniel Vincent
Technical Development Manager
World Dating Partners
There’s a distinct difference between co-brand and white labels – with a co-brand, the customer’s relationship is still with the main brand (rather than yours).
In addition, I doubt that they let partners own the data like WhiteLabelDating.com does – which means the members you drive to the site would belong to the niche site, rather than you.
It’s a bit worrying that they say “Your site will share millions of quality profiles with other millionaire sites we have already set up” – I would be very suspect of a millionaire dating site which suggests it has millions of profiles, this simply can not be true.
The Millionaire niche is an interesting one but usually best served by the larger, well-established millionaire sites that check tax returns, etc.
Ross
I don’t like whitelabeldating just because everything is the same. I can only change the colors of some content. At millionairematch.com, they design the website according to my own request. Most of the content of the site are designed according to my own request. So I can surely say, the website I build through millionairematch.com is the best one.
If you are planning to have a similar site at MM, I will be very willing to share some of my experieces in the past, although we will become competitors once your millionaire dating site is on. LOL.
I should correct you on your comment – WhiteLabelDating does allow more customisation than just colours of content. It can be customised to match the look and feel of your site.
However, it is true that we aren’t as customisable as some other solutions – why? Because we work on a revenue share basis and are heavily incentivised therefore to make sure our partners earn money. We have extensive A/B and Multivariate testing within our application so we optimise the user experience to maximise revenue for our partners and ourselves.
So if you want a spinning flaming logo, we’re not your guys – but if you want to make more money then with any other platform, then we’re worth a shot :)
R
Hi Ross, you say the following:
” with a co-brand, the customer’s relationship is still with the main brand (rather than yours). In addition, I doubt that they let partners own the data like WhiteLabelDating.com does – which means the members you drive to the site would belong to the niche site, rather than you”
White label solutions certainly are turning out to be a more complicated arrangement that originally thought.
It should start being made available to our smaller partners in June/July once we’re happy with the load (the reason for doing this slowly is every site needs it’s own SSL certificate which must be load balanced etc etc – so it’s not a small thing).
This effectively hides WLD completely from the user experience and provides the application at your domain completely.
David – re. emails – it’s a balance between branding and email delivery. The priority is that email gets delivered to the consumer, the secondary importance is that it’s fully branded to the partner’s domain. Because some partners domains may be automatically black-listed by spam-filters etc it may not be appropriate to send email with their domain. It goes without saying that we’re seeing good progresss here.
Hope that answers those concerns – by all means I’d encourage anyone with questions to speak with their partner manager.
Thanks for replying.
* What about the point regarding ownership of data?
* I have been communicating with my allocated partner manager – Emily – and got to a stale mate stage at which point I asked to pass on to yourself. Never mentioned that domain mapping was on it’s way.
Can you provide any example sites? Want to also check the speed, as it’s been an issue for some time.
* The email issue is misunderstood. I was referring to the links within the eamil not the sender address: “all links within email messages to users point to your URL and no links to our domain at all.”
Apparently this was changed because:
“due to the fact that the majority of our Partners were having issues with the previous way we did it, causing them to loose revenue as their Members were unable to access the site.”
I personally cannot understand this, as it implies the “majority” of partners main domains were not accessible?
I also question why, if indeed it affected the “majority” of partner sites, why there has been no mention in any of your newsletters, neither the issue or the ‘fix’ (normally seen as good news to shout about), since implementing at the start of this year. Questionable motives??
Does all this change with the roll-out of domain mapping?
* Regarding the avoidance of using our domain as sender address in case it’s blacklisted, you can still use ours in the ‘reply to’ field without affecting deliverability.
That said, domain names are not blacklisted anyway. It is the email server IP that ISP’s use to blacklist a sender.
I’m sure most would agree that all these points are important, as they impact brand promotion, ours or yours.
As mentioned to Emily, I want to start spending more time and money to promote my dating site, but cannot bring myself to do so until these issues are resolved – do I have to wait until July, or can you add me to the roll-out?
Please feel free to contact me via the email thread I have with Emily.
Shall chat with Emily and drop you a line,
Thanks,
Ross
Thanks