I had a great lunch with TrustPlus founder Shawn Broderick. TrustPlus helps people trust by letting them view the reputations of others and by building their own reputations – anywhere on the Web. TrustPlus is building a community of trust, giving people the tools to weed out fraudulent buyers and sellers, assess a potential friend, know which reviewers are reliable, protect themselves and others from online predators, and much more. TrustPlus has a reputation viewer browser plugin as well.
TrustPlus presented at Webinnovators here in Boston in January 2007. I mentioned them here and again here.
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