Dear dating sites,
Your profiles are stale because you make it difficult for people to update them. I can update my social network status from Twitter, Firefox, myriad desktop clients, Flash apps and every mobile phone but I have to go through a 10 step process to change my profile title or opening paragraph.
I would pay Match $1.99 a month to let me update my profile remotely via Facebook or Twitter or my phone without having to see mis-targeted ads for women (I’m a guy) and other remnant junk advertising inventory, especially when I’m shelling out $20 per month in the first place. I do not want to ever, in my entire life, attend the University of Phoenix. Stop it.
I personally, with little coaching, could probably build a Firefox extension to update my profile from Firefox in a few days. But I want somebody else to do this for me that can whip it up in 24 hours. Who’s up to the task?
Fresher profiles = more engaged members = better reputation = more marketing opportunities = more new members = more revenue = happy shareholders. Did I miss anything?
Where are the dating site iPhone applications? I can practically remotely diagnose a pacemaker implanted in someone’s chest with my iPhone but I can’t easily interact with other singes.
While I applaud the effort of using social media tools for marketing, people are spamming me on Twitter from AmaterMatch. That sucks, stop it.
