From the monthly archives:

September 2008

Why eHarmony Should Be More Like Google

by David Evans on September 30, 2008   in Personality Testing

A while back Fernando Ardenghi took issue with my statement “eHarmony is innovating, continuously updating the site and matching algorithm.” Fernando argues that as it updates its matching algorithm, eHarmony should recalculate compatibility between prospectives mates in its entire big database. He seems to be saying that dating sites won’t re-index their databases in order [...]

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Annotating Profiles

by David Evans on September 26, 2008   in Profiles

Yesterday I was badgering a friend to put up a testimonial for me on Match.com. I have one already, and without fail woman mention it when they email me. I mean email be back, of course. Surely you didn’t think that woman actually initiate conversation on dating sites. Silly newbie, you’ll learn soon enough. If [...]

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Personality Testing Smackdown: Challenge Accepted

by David Evans on September 24, 2008   in Personality Testing

Dr. James Houran has accepted Dr. Joel Block’s challenge. With several caveats.
Update: Dr. Block responds to Dr. Houran in the comments for Personality Testing Smackdown. Wow, just go read it and come back.
Dr. Houran says:

…my team is confident we can build an original customized application that’s shorter and more entertaining test than your questionnaire.

However, we [...]

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eharmony Update

by David Evans on September 24, 2008   in Dating Sites

eHarmony Starts an Open Relationship With AOL

EHarmony begins a partnership with AOL today to share its online dating advice to readers of AOL Personals. AOL users will be able to register for eHarmony’s singles matching service directly from AOL Personals, but in keeping with AOL’s new aggregation format, eHarmony will share the screen with competing [...]

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iDate London

by David Evans on September 24, 2008   in Events

If you attended, leave a comment and let us know what you thought about the show? How many people in attendance? Any presentations stand out? How where the exhibitors?

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WooMe Launches WooMeTV

by David Evans on September 23, 2008   in Audio Video

WooMeTV went live today. The original Woome made it fun to jump into conversations with random people. But what about the rest of us who can’t make it into these videochats? WooMeTV is the logical progression of WooMe, basically an archive of WooMe sessions.
WooMeTV is for people have grown tired of looking at social network [...]

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Japanese Dating Simulator

by David Evans on September 23, 2008   in Innovation

The editors of TechCrunch: had a slow news day and hyped a Japanese virtual boyfriend simulator:

In Japan, girls are crazy over virtual boyfriends. Webkare (Web Boyfriend in Japanese), a mix between a social network and dating simulation site, is Nippon’s newest web sensation. Geared exclusively towards girls, the site attracted over 10,000 members just 5 [...]

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MediaDefender Secretly Sells Porn to P2P Users

by David Evans on September 22, 2008   in Marketing

Anti-piracy company Mediadefender is receiving a significant amount of revenue from adult affiliate programs.
MediaDefender is better-known for receiveing $4,000 to protect music albums and $3.6 million from a large studio to protect just 4 movies.
MediaDefender’s Ben Grodsky said in an email:

One of the theories I’ve had about why the LimeWire redirects sell so many porn [...]

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Girls Teach Guys

by David Evans on September 22, 2008   in Audio Video, Research, Safety

A group of 20-somethings has created a website called Girls Teach Guys. The idea behind the site is to publish real and uncensored advice and tips from the opposite sex. The advice is provided as video clips, most look like they were recorded with webcams, although some appear to be professionally made.
I just sat through [...]

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Evaluating Dating Site Press Releases

by David Evans on September 22, 2008   in Marketing

Press Release Grader is a web service for grading the quality of press releases. I’ve run a few dating site releases through and the highest grade so far was 89. Many score in the mid-60’s. I ran a recent BlackPeopleMeet press release through the HubSpot Press Release Grader. Here are the results.

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