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In Buying a New Online (Device) Reputation, HonestyOnline talks about recent posts concerning how easy it is to circumvent background checks. I think image management, fraud detection and identity verification are going to be a key offering to dating sites. So much that I’m working with all three groups to create a suite of products and services to address the needs of the online dating and social networking markets. I’ll have a lot more to say about this in the future, contact me if you’re interested in learning more or participating in a pilot program.