According to Socialtimes, Myspace is charging developers $50-$100k to show up as a featured application on the MySpace Apps page for one week. At the moment, Slide has purchased all four featured application slots.
MySpace has a new application platform with a SINGLE application with more than one million installs. The next is 600k and then it’s down to majority having far less than 100k installs. I’d love to hear the justification from Myspace on this. They are taking the short money and screwing over the entire developer community. Nice move.
The only companies that can afford that kind of fee are big-ticket promotions for movies, games and of course established application developers like Slide. This must be frustrating for smaller developers getting left out in the cold.
If bigger apps make $100-$400k per quarter, are they going to spend $50k/week in the hopes that their traffic will go up enough to justify being a featured application? All of a sudden the free/viral nature of applications is thrown out of whack because Myspace got greedy too soon.
Why even bother creating apps for Myspace when all the action is on other social nets?
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Highly Agreed, Dave! Way way too soon to get greedy, myspace! Sounds like the higher up corporate-boys have a slight misunderstanding of true “viral” strategies.