Online Dating Insider

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Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety safety, finance and other issues important to the online dating market. Don't miss our Tools & Services directory, useful to anyone running dating or social networking sites. Subscribe to the RSS feed (you can subscribe via email as well). Your comments and suggestions for stories are welcomed.

The next few posts are going out in an attempt to post things that have been stuck in my draft folder.

My notes from a recent iovation presentation. iovation is a new sponsor of the blog and we’re glad to have them on board.

Fraud and abuse in idating spammers and scammers, how they affect online dating.

Fastest growing threat.
Scammer becoming highly sophisticated.
Threshold to create accounts is low.
Member trust is critical.
Device identification becomes missing link.

iovation allows you to see relationship between accounts and devices, increasing ability to identify scams and see all associated accounts likely to do this in the future.
Block account creation from device.
Learn from experience of community peers.

My questions: How open are dating sites to sharing information?
Desire to protect good customers. Do not collect personal information. idating sites excited to share information.

Avoid personally identifiable information concerns because iovation doesn’t collect any personal information.

What about personal reputation?
A strong possible component for date-rating sites, complimentary service.

What about adjudication?
Members engages in personal communication with site. iovation provides supporting information. Happens infrequently.

Scenario: I got a laptop on ebay that was blacklisted by iovation. Iovation provides a mechanism to allow partners to make exceptions based on past history.

Not a replacement for identity based fraud tools.

Dating site case study
Blocked 46k accounts and 12k devices in a month. checked 12M device reputation check requests per month. Zero complaints from good members.

Improve operations efficiencies
Processes 3M device reputations per month. Reduced number of accounts that required review.

Key benefits to idating sites: Improved business efficiencies and reduced operational costs.