Online Dating Insider

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Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety safety, finance and other issues important to the online dating market. Don't miss our Tools & Services directory, useful to anyone running dating or social networking sites. Subscribe to the RSS feed (you can subscribe via email as well). Your comments and suggestions for stories are welcomed.

Singlesnet is soundly thrashing Mate1 in the quest for online dating traffic dominance. We can thank Marc Porcelli, Chief Marketing Officer, for the babes at Singlesnet.

Even SinglesNet is advertising other dating sites now. Will people really going to go to a site called usearchlocal? Today I read some research that women respond to dating site ads that have women in them more than ads with men.

Mate1 is learning that sexy advertising doesn’t always work.

ClickZ takes a look at Sponsored Link Impressions and Top 25 Companies by Top Three Search Terms for February 2008.

Mate1 is getting traffic by using match.com search terms. True.com and Blackpeoplemeet are doing the same thing. It appears SinglesNet is advertising more than Mate1, with 2 billion link impressions vs. 1.4 billion.

True.com spent $3.5 million on online advertising in November 2007.