Dating site owners, time to polish up that P&L statement and start buying massive amounts of traffic. Judging by this job posting, eHarmony is gearing up for a buying spree. Good timing, I’m doing due diligence on a number of dating properties at the moment, I wonder what the parameters are for an eHarmony acquisition?
Why is that a full time gig? It has contract written all over it. Just how many sites are they looking to buy? I would do the work for a few months, but they are looking for i-bankers and analysts. These are exactly the kind of people who have little sense for understanding the the quality of a membership community. They see numbers and little else, with few exceptions.
You can tell a lot about a company from it’s job board. eHarmony is looking for someone with 1-3 years at a consulting firm or i-bank. Translation- they are looking for a cheap labor, basically an anonymous tire kicker, otherwise mere mortals would never see this job position, it would go to, for example, the VC who have already put over $100 million in the eHarmony coffers years ago.
Unless they cover the space (about 3 people) or have invested in dating sites (a dozen or so) there are only a few people qualified for the position that I can think of. It will be interesting to see who they hire.
How would eHarmony integrate another dating site? Maybe a database merge or keep the standalone brand and cross-sell like Match and Chemistry. My money is on the latter, but I need to think this through more.
Related Posts
Eharmony Launches Secure CallBisexual sues eHarmony for discrimination
Localizing the Online Dating Experience
Understanding eHarmony traffic
EHarmony Finds a Match in Tech
{ 3 comments… read them below or add one }
Just for fun:
Businesses We’d Like eHarmony to Venture Into
http://www.pinoy.ca/eharmony/770 .
Hi Dave,
reading ya posting and ya ideas about investment options for eharmony, i am wondering, if u perhaps forgot another opportunity.
If EHarmony wants to realize a strong growth in the future, they have to internationalize their business.
I see no reason or chance to buy meetic, but PARSHIP for example would be a good deal. They have sites all over europe, the same business-model (matchmaker) and are the european marketleader in matchmaking with a 49 Mio. Euro turnover last year.
I am interested to hear ya oppinion.
Nice Greetz from Germany
Dirk
I didn’t forget that opportunity, I have my prediction list right here.