Does anyone use True anymore? True put out a claim they are spending what 75 million in ad money? Personally I think that is a lie too! Looks like the company is going down and fast, so maybe put that release out was just about free promotion and try to make the company look like they are doing great. The law is catching up to Herb Vest. The correct phone number for True is (972) 374-9348 this is the main line. Everyone needs to call a complain to Herb.

Herb I hope the millions you ripped off will be worth the years in prison! I just checked the IRS a case involving embezzlement the person got 72 months in prison. Plus they have to pay all the money back with fines, interest, and pens. Once you are broke Herb and your assets seized or frozen what is your wife and twins going to do when they are penniless? Oh, your wife is in on it the fraud too? You and her have no family or friends! Who/Where/What is going to happen to those babies? Maybe you can make a deal to keep your wife out of prison?

Hopefully the oldest will soon file not only for fraud, but embezzlement. Dad’s name was on his Trust account, so Dad helped himself to nearly 2.5 million.

Vest has a lot more to worry about then all the lawsuits..he better start worry about keeping out of prison!

Update on Vest, the guy is off his meds again. Thought/Thinks his wife was/is cheating on him. This is before they went for Invetro and had the twin girls. Wonder if he hired detectives?

Bought a new house and moved out without telling his son that he con into loaning him money for True more then three years ago. Vest was to paid rent, but never did and now his son is in debt and broke because of his dad. Vest then took 2.5 million from his oldest son without his knowledge. Vest’s name was on the Trust account.

Good news! The IRS, SEC, and FBI are investigating Vest and a long history of illegal activities both business and personal. Documents from the lawsuits from the ex and her cooperation with agents may send him to prison and bring her a nice size reward. Good for her! Her main goal has been to stop Vest from destroying the lives of people that loved Vest. Vest ripping off people just wanting to find love and happiness and ripping off his own mother, children, and ex-wife she felt she didn’t have a choice but to go to the proper agencies. Vest can thank his attorney for some damaging information he include in court documents. I understand a conversion with another attorney at the firm also set the ex on the path to the IRS. Her background is in accounting, taxes, and financial matters and knows some things about tax laws. Maybe she was put in his life for a reason

Anyone that signs up with True.com is crazier then Vest! If I were Vest I would start mending fences pretty fast!

These ads signal a complete destruction of the brand and make me think that the board of directors is distracted.

“Endorsed by Psychology Today” – I am tempted to write to Psychology Today and to see if they’d like to re-evaluate their endorsement in light of this change of direction.

http://www.true.com/magazine/saferdating_prosecute.htm – this reads to me like an early 90s adult website disclaimer. “Do not enter if you are under 18, otherwise bad things will happen.”

Maybe they deserve this. :)

True is probably not the best example to use for your argument, is all I am saying.

Let me clarify why I think it still makes sense – by using a white label platform, a site gets immediate access to lots of casual dating members within a proven framework and no cost.

Whilst a site like True servers it’s general dating market well, to set up a casual network they’d need to recruit members and spend time on developing the site.

They could be up and running with a casual version of their site within a few hours of creating the design – there’s no cost to them to do it and if it doesn’t work out they can drop it.

Doing it in-house requires time to grow the casual database, development to support this other network – both expensive and time-consuming rather than being up and running immediately with no cost.

And with most white label providers providing up to 70% of net revenue (and operating costs for most dating sites being above 30% anyway) it’s actually quite a considered decision.

Ross

However, you are ignoring the fact that True has it’s own advertising system, security, affiliate marketing programs (for good or for bad), and a lot of infrastructure.

In the case of True, a white label system would not make the best business sense. Sites have different needs based on their requirements and the reality of their situation. A bit of a stretch to think they would start all over again, yes?

Marketing is where the money should be spent – we set up WhiteLabelDating so people could create niche sites for free and then just focus their efforts on marketing to their niche (which hopefully they know well!!)

I am surprised that True are going down that route with their brand rather than creating a separate adult brand on a white label platform – once you go the casual/adult route with your brand there’s no going back but with a separate adult brand at least there’s some differentiation to protect the general brand.

Ross