Online Dating Insider

Welcome!
Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety safety, finance and other issues important to the online dating market. Don't miss our Tools & Services directory, useful to anyone running dating or social networking sites. Subscribe to the RSS feed (you can subscribe via email as well). Your comments and suggestions for stories are welcomed.

TNS acquired web analytics firm Compete for $75 Million - $150 Million.

Tracking service Compete has been acquired by TNS (Taylor Nelson Sofres plc) out of London. Initial acquisition price is $75 million with an additional $75 million paid out over 2008-2010 based on meeting certain revenue targets. Compete had raised $43M since 2000.

Congrats to Boston-based Compete, members of which I have met at Betahouse parties. I ventured out to the tech+libations event in Cambridge last night where I ran into someone from Compete, who assured me they will remain autonomous while enjoying the benefits of having access to more resources.

Compete and Quantcast are great resources for website popularity and demographic information.

• Compete Publishes Major Dating Site Traffic
• Where We Spend Our Time
• Compete Takes On Alexa
• 1,000 Readers and Counting
• Trends in Online Dating Sites