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This reminded me of the recent decision for Avid Life Media to turn HotorNot into a market research tool.

SF-based Peanut Labs, a provider of digital market research into the “Gen-Y”€Â? demographic, has raised a $3.2 million first round from Leapfrog Ventures and BV Capital. The company has developed a system, dubbed Sample3.0, that plugs into more than 70 social networking services, including MySpace and Facebook.

Via Paidcontent.

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