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Did we enjoy the Oscar’s last night? I only saw two of the movies, but I guessed right on eight of the categories. Loved the iPhone and Wii product placements.
The eHarmony PR machine wrote into mention an article about eHarmony Labs that ran on ABC News. Its the usual story, lots of marriages and 100,000 babies with a bit about watching body language in the eHarmony Labs.
What caught my eye was this:
EHarmony uses a mathematical algorithm that picks partners based on a 258-question personality test that asks things like, “Do you have a messy room?” or “Do you get angry easily?”
What happened to 436 questions? For years, this has been the bane of the popular dating site’s existence. Few enjoy the chance to spend and hour filling out a form, but for some reason, eHarmony convinced enough people that this was necessary in order to get the best matches.
Obviously, they finally heard enough about the length of the signup process and decided to do something about it. I wonder if the new svelte 258-question signup process gleans the same amount of information than the old 436-question behemoth?
I stumbled across the eHarmony “making of” TV ads. This will either make you feel warm and cuddly (if you’re dating or married) or grumble and reach for the credit card. Eharmony is like a tractor beam towards love for some people.
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Blog reactions
3 responses so far ↓
1
James Houran (Check me out!)
// Feb 25, 2008 at 1:44 pm
The fact is that 258 questions is still overkill from a psychometric standpoint. It is very likely that the same results could be had from asking the “right” set of say 25-30 questions. That assumes, of course, that I would trust a priori the validity of eH’s questionniare and matching process — which I don’t. It has been criticized by the academic community and professional tests and measurement experts for years now.
Thx,
James Houran, Ph.D.
Online Dating Magazine
2 Today’s Love Notes | I Heart Online Dating // Feb 25, 2008 at 3:40 pm
[...] Today’s Love Notes …eHarmony changes its questions, so this blogger starts asking his own. [...]
3
riley (Check me out!)
// Sep 25, 2008 at 5:41 pm
i am 15
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