Membershipwebsites has posted How To Launch a Successful New Membership Site. There’s a lot of great information in between the get rich quick ads. If you’re trying to figure out how to market your dating site I would read this stuff until you know it by heart.
Remember, when starting a dating site, you are not only in the relationship business, you are becoming an internet marketer first and foremost.
A deep-dive into a few high-quality Internet marketing sites like Marketing Profs will go a long way. I am constantly learning new hints and tips every week and file them away for various projects.
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Looks like a promotion/sales page to me.