No worries about the corrections :)

WDP database is regularly cleaned as well and every profile is checked manually to ensure that only genuine and active profiles remain on the database.

As to conversions/revenue, honestly I have never been an affiliate with White Label Dating so far, but I used to be quite a good WDP affiliate even before I started working with them. Nevertheless, I know your system and the reason why I was attracted by WDP at first was because their system is much more comprehensive in terms of features, administration, statistics, demographics etc… and as a partner, I thought it was very important to be able to analyze as many variables as possible.

Also, WDP providing true niche customisation, I could promote as many different niches as I wanted and leverage/test/compare the potential of each one.

So to conclude, for me, conversions are not everything – and depend highly on the niche you are promoting anyway – the whole system has to be taken into account to determine not only how to make the most money, but also – and more importantly – how to make sure you are not actually losing a lot without even noticing it :)

But like you said, I do agree that the best thing to do is to test both providers and see which one works best for you. Some people may end up making more money with WLD, others with WDP. Just depends on what each partner is expecting from a white label provider, and how he intends to leverage the potential of the affiliation.

Kind regards,

Thomas

Let me correct that a bit – our database is smaller because we remove inactive profiles after 6-12 months so there’s no rubbish blocking up the database.

So we actually have a higher amount of active members because we trim away those who aren’t interested.

Re. partner income – you know if you’re part of WDP that isn’t the case Thomas. We both know WLD converts better and generates more revenue than WDP.

WDP has a decent system and a larger database (also a larger database than match.com and most of other dates sites in the wolrd!!) – but we encourage partners to try both systems as we know they’ll make more money with us :)

Hope you don’t mind the corrections – and by all means do keep an eye on our new blog at http://www.whitelabeldating.com

Cheers,

Ross

Yes you are right. I am somehow related to WDP. That’s right, only active members actually matter. And even if WLD database is smaller, I have to assume that about the same percentage of it is made of inactive members as well. Also, I would say that no matter how big the database it, one will be able to find his “perfect match” as long as the profiles gather enough data for the members to perform an advanced search in any niche or geographical location of interest. And more profiles will obviously mean more choice and the opportunity to narrow the search to get even better results.

As to the conversion, it is closely related to the fact that WDP membership prices are higher than WLD’s because of a more comprehensive/quality system – which might mean lower conversions and retentions at some point, but a higher recurring income for the partner in the long run.

The term “Finding a needle in a haystack” is appropriate for a site with 20million members – the membership quality is not as good if members have been bought and are no longer active.

You’ll know from some of your own partners who came to us that our conversion is better and I think it’s because there is higher quality of membership.

I had a look at your new video presentation and I must say that I am impressed although it looks very similar to the WDP one with a woman voice :)

You mention in the video – and other marketing materials – that FHM have a dating site under your platform, I would be very interested to have a look at it!

As to the size of the database, I have to agree that what matters is the return. But I assume the “return” is directly related to the size of the database, especially when members search in a particular restricted geographical location/niche. Obviously, chances are that they will be more likely to convert on a 20 Million members database than on a 400,000 one. But I understand the database size is less of a problem for a platform that does not provide true niche customization.

Best wishes,

Thomas

Wanna see one that takes 15 minutes and is more engaging and powerful than e-harmony’s test? Go to http://www.ButterfliesAgain.com, check it out and talk to me…

I really can’t comment, other than to say that WDP has been strong in the USA where Think Partnership are based.

We’ve not spoken to Think Partnership and our marketing in the UK so it’s quite understandable.

When we formally launch in the USA we’ll be able to support members in the USA – this is a matter of weeks now and we’re really looking forward to it.

Our Platinum Sponsorship for iDate and the Social Networking Conference for all of 2008 will help raise awareness and I’m quite sure many of the original Relationship Exchange partners will be evaluating our service :)

Best wishes,

Ross

I have read the above posts and have also looked at both your system and WDP’s,
my mind is made up, and I believe Think Partnership have also made up their own
minds.

I absolutely agree with you. In order to find the best provider you must first
test them. Luckily, in this case the answer should seem obvious to everyone.

If what you say is true, why is it that Think Partnership decided to go with
WDP and not a different dating provider?

Dave