Comments on: WhiteLableDating Offers PersonalityPro Assessment Tools

By: Ross Williams

Ross Williams — Wed, 28 Nov 2007 08:50:21 +0000

Daniel – I agree that it isn’t breakthrough for us, but I can tell you that the punters (generally UK-based) are very impressed by it and love it.

We’ve got people paying equivalent of US$6 for SOMEONE ELSE to take a test so they can compare the results.

They’re on our partner sites as well now – if you sign up at whitelabeldating.com as a partner you can see them and have a play.

By: Daniel

Daniel — Tue, 27 Nov 2007 21:15:52 +0000

“…personalitypro… it’ll become the biggest buzz of the dating industry?!!!!”

Please, please tell me that comment was a joke! This application would have been news and a “breakthrough” about, say, five or more years ago. Commercially produced “compatibility” tests aren’t new, much less exciting. Customized applications that are innovative with the feedback are the latest advance.

Now, for entertainment purposes, I doubt anyone will beat OK Cupid’s stuff. It is user-generated, so it reflects exactly what users want to see.

By: Ross Williams

Ross Williams — Tue, 27 Nov 2007 12:40:54 +0000

Thanks for that Dave – yup absolutely we’re delighted with the results of the system on Singles365.com.

It had a soft launch on Friday and within four days we’d started averaging an additional 16% revenue – we’ve since rolled it out to all our partners sites so partners will be earning from this as well without having to lift a finger.

We saw WLD partner revenue increase over 80% in November – these kind of tools just add to it.

By: Matthew

Matthew — Tue, 27 Nov 2007 04:37:44 +0000

Finally things are getting interesting!

I’ve been following along with personalitypro and I think it’ll become the biggest buzz of the dating industry.

Glad to see exciting developments :-)