PersonalityPro has announced Singles365.com , one of the UK’s largest dating sites, successfully launched PersonalityPro’s Personality Assessment Suite of tools including – Personality Assessment and Essay Coaching, Search Tools and Compatibility reporting.
I’ve been keeping tabs on PersonalityPro over the years. Patrick Marshall and his team have assembled a suite of personality assessment tools that appear to be straightforward to integrate with dating sites.
Integrating third party services with the core offering is a step in the right direction for White Label Dating. A la carte is the way to go, as most customers don’t have the resources, or the willingness, to integrate things like assessment services on their own.
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Finally things are getting interesting!
I’ve been following along with personalitypro and I think it’ll become the biggest buzz of the dating industry.
Glad to see exciting developments :-)
Thanks for that Dave – yup absolutely we’re delighted with the results of the system on Singles365.com.
It had a soft launch on Friday and within four days we’d started averaging an additional 16% revenue – we’ve since rolled it out to all our partners sites so partners will be earning from this as well without having to lift a finger.
We saw WLD partner revenue increase over 80% in November – these kind of tools just add to it.
“…personalitypro… it’ll become the biggest buzz of the dating industry?!!!!”
Please, please tell me that comment was a joke! This application would have been news and a “breakthrough” about, say, five or more years ago. Commercially produced “compatibility” tests aren’t new, much less exciting. Customized applications that are innovative with the feedback are the latest advance.
Now, for entertainment purposes, I doubt anyone will beat OK Cupid’s stuff. It is user-generated, so it reflects exactly what users want to see.
Daniel – I agree that it isn’t breakthrough for us, but I can tell you that the punters (generally UK-based) are very impressed by it and love it.
We’ve got people paying equivalent of US$6 for SOMEONE ELSE to take a test so they can compare the results.
They’re on our partner sites as well now – if you sign up at whitelabeldating.com as a partner you can see them and have a play.
R