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Techcrunch is now saying that the potential suitor for adult dating site AdultFriendFinder and scores of other sites owned by parent company Various, Inc., may be Penthouse, and that the price was closer to $500 million.
On Saturday I mentioned Michael Arrington wrote that AdultFriendFinder may have been acquired for more than the $1 billion. This is a juicy rumor that continues to be embellished by various sources.
Mark Brooks at Onlinepersonalswatch posted a transcript with AFF CEO Andrew Conru, who denied that the company is for sale.
His response was to be expected. Andrew plays things extremely close to the vest and wouldn’t dare do anything on his part to spoil a potential deal.
If The FriendFinder network has revenues of $300 million, I’m not clear why the purchase price would only be $500 million, that seems quite low.
This would easily be the largest largest transaction ever in the online personals space. It also helps put a number of PlentyOfFish, which is also most likely positioning itself to be acquired. Stay tuned for more details.
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All said and done, this fast growing dating method has brought a revolution to the world of dating as we know it.
Initially the idea of dating on the internet was associated with alot of social stigma.It was thought of as a way for social misfits to meet. Come the 90’s and following the release of the Tom Hanks and Meg Ryan box office hit “You’ve Got Mail”,online dating started being regarded as an effective and intelligent way for people to meet and even start relationships. Online dating become a favoured method especially for busy career people who had little time to socialize. With time it has caught on not only as a matter of necessity to meet people but also as a trendy thing to be involved in.