SinglesNet and PlentyofFish at #1 and 2 on Hitwise rankings. Ok, but how much are they paying for the traffic? One million dollars? $10 million? The cost of traffic is something nobody talks about. MSN Dating (Match.c0m), went from #3 to #14, ouch.
True.com selects Midnight Coders for delivery of next generation online dating services. TRUE.com plans to lead the way toward enhanced online dating experiences.
The press release mentions that Midnight coder’s WebORB middleware improves TRUE’s popular real-time video chat functionality.
I spoke briefly with Mark Piller, Founder of Midnight Coders (great name BTW). Mark told me that WebORB makes it easier for True to provide new functionality, enhance the somewhat primitive interface and manage more connections in realtime.
Based on the pricing on the Midnight Coders website, True is spending somewhere between $1-$10k per CPU to use WebORB middleware.
Midnight Coders works with Akami as well, pushing frequently-accessed content to the edge of the network, reducing download times. Content delivery networks are hot hot hot this week!
Feminist Group to get $1M Grant from Congress to Enforce IMBRA Internet Dating Law for “Mail Order Brides”.
The Knot, a leading lifestage media company, announced it has named Janet Scardino as President and Chief Marketing Officer. Scardino joins The Knot from Reuters, where she was Executive Vice President and Managing Director of their media division. An accomplished general manager and marketeer, Scardino has launched businesses and built brands for some of the world’s most important media companies: MTV (Music Television), Disney, AOL and Reuters.
Catholic Match, LLC Acquires CatholicDaters.com.
Disaboom Acquires Lovebyrd.com Online Dating Site for People Living With Disabilities.
Did anyone catch the brouhah between Ad:tech White Label Dating and World Dating Partners at Ad:Tech?
Photos from the iDate conference in Barcelona last week.
Bitching about a bad date on a date-rating site is therapeutic. So is complaining about your neighbor on Rotten Neighbor.
I wrote about SinglesNet ads on Facebook. Turns out they are actually Facebook Flyers, as explained by Charlene Li at Forrester.
Shout outs to Sam at OKCupid and Mark Erza at Honesty Online and the rest of you I talked to this past week. Keep the news and product announcements flowing and sign up for the email or Newsreader version of Online Dating Insider.
Thirty mile ride tomorrow with some hard-core cycling friends. New Radiohead album on my iPod will get me through the expected pain. Have a great weekend and go Red Sox!
Related posts:
{ 3 comments… read them below or add one }
Great article, I didnt know match fell that far and I certainly didnt know there was a bigger site than plenty of fish.
I wish we could find an article that tells us how much they are paying for advertising. I have yet to see an advertisement for Plentyoffish though? Do they really advertise?
Keep up the good work
Jason
Plentyoffish is number 1 in the UK and Canada as well and I certainly don’t 1 to 10 million a month in those markets or the US .
I can never out spend Match.com eharmony and others with their 10 million a month marketing budget. Plentyoffish grows because it works and works far better than paid sites and has far higher quality.
The industry is to focused on extracting money from low quality singles. In the offline world men spend hundreds on hookers and strip clubs etc. In the online world these users pay the most and provide the highest revenue user. Its no mistake that dating sites resort to T&A and enticing video ads to recruit these users.
I send hundreds of paid orders to dating sites and the highest converting members tend to be my “lowest quality” ones. The trend lately has been to advertise paid dating sites as soft core porn to men, and “relationships” to women.
We have a client looking to partner with and do some marketing and advetising with Dating Sites – what do you all suggest?