Comments on: DatingDirect.com is looking for search marketers http://onlinedatingpost.com/archives/2007/10/datingdirectcom-is-looking-for-search-marketers/ Online Dating Industry Consulting & Commentary Mon, 13 Feb 2012 20:50:32 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ross Williams http://onlinedatingpost.com/archives/2007/10/datingdirectcom-is-looking-for-search-marketers/comment-page-1/#comment-108714 Ross Williams Tue, 09 Oct 2007 12:22:38 +0000 http://onlinedatingpost.com/archives/2007/10/datingdirectcom-is-looking-for-search-marketers/#comment-108714 It's actually quite a nice idea - a bit of a poor, amateur implementation though. Not sure it has the shine of Meetic's brand. I think the fact that a company is going to these kind of lengths to acquire good talent is an illustration of how important online marketing is for online dating companies. We're spending in excess of £200k/month for Google PPC marketing alone - good marketeers can pay for themselves tenfold. We'd take as many as we could get - but good online marketeers are thin on the ground at the moment. It’s actually quite a nice idea – a bit of a poor, amateur implementation though. Not sure it has the shine of Meetic’s brand.

I think the fact that a company is going to these kind of lengths to acquire good talent is an illustration of how important online marketing is for online dating companies.

We’re spending in excess of £200k/month for Google PPC marketing alone – good marketeers can pay for themselves tenfold. We’d take as many as we could get – but good online marketeers are thin on the ground at the moment.

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