I recently sat down with Aquent to discuss the similarities between job hunters and online daters. Turns out job hunters are as passionate, volatile and demanding as singles.
Aquent acquired Pricejamieson earlier this year. Pricejamieson has published a DatingDirect recruiting video interview. I have not seen this type of video before. Makes me wish for the day when we can watch video recordings of singles.
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It’s actually quite a nice idea – a bit of a poor, amateur implementation though. Not sure it has the shine of Meetic’s brand.
I think the fact that a company is going to these kind of lengths to acquire good talent is an illustration of how important online marketing is for online dating companies.
We’re spending in excess of £200k/month for Google PPC marketing alone – good marketeers can pay for themselves tenfold. We’d take as many as we could get – but good online marketeers are thin on the ground at the moment.