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Saw this coming from a mile away. Via Mashable:
After being overrun with spam and fake profiles, Hot Or Not has decided to reverse course and end their free dating experiment. According to an email from founders Jim and James:
“…You also warned us that this would probably lead to more spammers and fake profiles. You were right, this is exactly what happened. The spammers got aggressive to the point where they were screwing up the system, even causing the “someone wants to meet you� emails to not be sent for periods as long as 5 days.�
The site is reverting to $5.95 memberships.
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