Dating Sites Embrace Super Crunching

by David Evans on September 17, 2007 in Personality Testing

Happy National Singles Week. Did you know that Operation Match, the first example computer matchmaking, took place in 1965?

Behold, a fascinating article in the The New York Times by Ian Ayres about Super Crunchers, which focuses on the matching systems that power eHarmony, PerfectMatch, True and Yahoo! Personals.

This is the best overview of how dating sites match members that I’ve ever read in the MSM (mainstream media). Learn about wisdom of crowds, regression and Myers-Briggs testing. See how dating sites hide the details of their matching systems as closely as the Coke recipe.

Eharmony comes under a fairly strenuous attack towards the end of the piece, which is taken from a book by the same name. Steven Levitt, the co-author of Freakonomics, praises the book, which means I’m buying Super Crunchers right after I hit the publish button.

The article quotes True.com’s chief psychologist James Houran, but James hasn’t worked at True in several years. I noticed several other inconsistencies but thats what happens when you kill trees and put ink on them. I wonder if Super Crunchers has an errata website?

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    { 2 comments… read them below or add one }

    Fernando Ardenghi September 17, 2007 at 8:39 pm

    “eHarmony’s approach relies on the mother of Super Crunching techniques: the regression”

    I suspect most Online Dating Sites offering compatibility_matching_methods like
    eHarmony
    True
    PerfectMatch
    Chemistry
    YahooPersonals (WeAttract’s tests)
    CyberSuitors
    Ulteem
    Parship
    Plentyoffish Compatibility Predictor
    MatchWise
    and others
    are using self_adjustment multiple/simple linear/nonlinear regression_equations to predict compatibility between prospective mates.

    BUT

    There are more than 900 “Online Dating & Social Networking Sites” at the United States and Canada, and top 10 Online Dating sites have 80%/85% of actual market.
    If you add net paid subscribers of all U.S. dating sites, perhaps the total is less than 5 million persons!!!

    What dating sites are doing / will do to court the other U.S. 87 million singles not seriously dating online? They need to offer GREAT INNOVATIONS, but …. they will definitively come from new discoveries on Theories of Romantic Relationships Development with:

    * 16PF5 NORMATIVE test as main personality test (available in different languages)
    * powerful math equations (not more regression equations!!!!)
    specifying:
    - Ensemble: the whole set of different valid possibilities.
    - Precision: like 0.00000001%
    - Main Matching Equation: like an adapted quantum mechanic equation.
    http://en.wikipedia.org/wiki/Braket
    - How the compatibility predictor is expresed: like Client#X to Client#Y == 92.55033557%
    - Average number of “compatible real persons” for one person over the entire database: like the 3 most compatible in 100,000 persons database or the 12 most compatible in 1,000,000.

    Regards,

    Fernando Ardenghi.
    Buenos Aires.
    Argentina.
    ardenghifer@gmail.com

    Reply

    Wolfy October 1, 2007 at 1:29 pm

    In 1969 in Tampa, FL, while I was attending USF, I met my future wife during the Operation Match program. We married that year have been together ever since. I wonder how many marriages resulted from that innovative program?

    Reply

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