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While researching SMS alert systems for a client I came across Clickatell.

Social Networks / Applications are the bread and butter of the new age Internet, commonly referred to as Web2.0. Clickatell understands the need for tying your online presence in with your every-day life, especially for professionals using social applications such as Facebook, MySpace, Bebo, Twitter, Flickr, YouTube and many more to communicate with clients, colleagues and prospective alliances.

Clickatell believes that using SMS to bind the two worlds together is the most cost effective, reliable and simple to implement method available. Clickatell’s infrastructure for delivering multimodal messages, especially SMS, is regarded as the #1 infrastructure in the industry, with Clickatell’s truly global reach, your social application can now extend its mobile communications channel to 600 networks spanning 200 countries.

For the past few months I’ve been enjoying the flow of Facebook and Match alerts when people wink, poke or send email. There are enough alerts throughout the day to be interesting without feeling like they are interfering too much. I wonder how many men as opposed to women use mobile alerts?

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