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Back in May I blogged my first impression of  Lavalife Prime. Today the service rolled out to the public.

Bullet points from the email:

Single and age 45 or over?

Best of all, right now you can sign up for FREE because the site is in testing stage. So drop by and take the 5 minute tour soon.
Spice up your profile with unlimited photos, video segments, audio and icons

LavalifePRIME’s unique, in-depth profile allows you to get a feel for the “whole” person – rather than just a brief “snapshot”, so searching member profiles is a lot more interesting (and a lot more fun) than on other sites!

lavalifePRIME’s unique, in-depth profile allows you to get a feel for the “whole” person -rather than just a brief “snapshot”, while making it fun and easy for you to write about yourself.

Can anyone hazard a guess as to why they calling it a “free adult dating site for mature men and women?” That doesn’t seem like the best page title for the intended audience.