Plentyoffish Relationship Needs Assessment

by David Evans on July 9, 2007 in Personality Testing

Plentyoffish has officially launched a relationship needs assessment feature. I believe this is the feature I wrote about back in May in a post titled PlentyofFish Is Now EChemistry.com. I had to re-read the title twice. Funny choice of words.

The Relationship Needs Assessment determines in great detail a person’s overt and hidden needs in a relationship. But that’s not all. This assessment provides users with highly specific guidance for putting the results in practice. Therefore, each user receives customized “Action Plans�? that outline specific questions and topics for the user to ask or explore with potential partners.

These “Action Plans�? are based entirely on the unique answer patterns of the test taker, so everyone receives guidance that is custom-made for them. There is nothing like this assessment on the Internet today.

When I think of PoF I think of massive amounts of traffic, competitors using the database as a marketing tool, mediocre quality profiles and oversaturation in the press by human interest reporters that haven’t spent 10 minutes on a typical dating site. And now certain tech pundits have elevated Markus on to a pedestal based on Alexa ranking, with little regard to the actual website itself. That’s what internet success is all about these days. It’s not the quality of the experience, it’s your traffic ranking and Adwords revenue. Maybe I’m old school. I prefer quality over quantity. And of course there is the sour grapes factor.

The media will contine to feed on itself, and the exposure is worth a few million more to Markus.

I have been using eHarmony for the past week or so. I want to take a test and have 25 great women show up in my inbox. I have been disappointed with the results at eHarmony. Pages broken or not loading, the majority of the women don’t have photos and those that do have been so far out of my range that I wonder what it’s like for people that don’t live in a major metro area. Is eHarmony better for conservatives in the heartland than liberals near the coasts?

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{ 1 comment… read it below or add one }

Fernando Ardenghi July 9, 2007 at 2:20 pm

The brains behind True were Dr. James Houran and Dr. Ilona Jerabek (Psychologists).
The brain behind Chemistry is Dr. Helen Fisher (Antropologist)
The brains behind Eharmony are Dr. Neil Clark Warren and Dr. Steven Carter (Psychologists)
The brain behind Perfectmatch is Dr. Pepper Schwartz (Sociologist)
The brains behind Cybersuitors are Dr. Glenn D. Wilson and Dr. Jon Cousins (Psychologists)
The brains behind Yahoo!Personals’ Compatibility Test are Dr. Mark Thompson and Dr. Glenn Hutchinson (Psychologists – WeAttract)
The brain behind MatchWise is Dr. Kevin Leman (Psychologist)
The brain behind Ulteem is Dr. David Bernard (Psychologist)
The brain behind Parship is Dr. Hugo Schmale (Psychologist)
The brain behind myPartnerPerfect is Dr. Patrick Perrine (Psychologist)
The brain behind ParPerfeito is Dr. Thaïs Oliveira (Psychologist)

I do not know yet: The brain behind Mary / The brains behind Lovehappens

AND

1)
When it says on PlentyOfFish Compatibility Predictor and Relationship Needs Assessment
“About
This test was created by the world’s foremost team of academic psychologists who specialize in personality testing, To read more about our assessment check out our FAQ page.”
&
“The models for the nine relationship factors were studied and interpreted by a panel of clinical psychologists, statisticians and relationship experts. This panel then prepared the general feedback and customized Action Plans that form the feedback reports.”

* the world’s foremost team of academic psychologists ??? *
WHO ARE THEY ?

2)
“First assessment that was built and validated on actual online daters before its launch and which is entirely based on Modern Test Theory to adhere to professional testing standards.”

* validated on actual online daters *

THAT IS A WEAK POINT!!!

Regards,

Fernando Ardenghi.
Buenos Aires.
Argentina.
ardenghifer@gmail.com

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