Comments on: ComScore Tweaks Metrics System http://onlinedatingpost.com/archives/2007/07/comscore-tweaks-metrics-system/ Online Dating Industry Consulting & Commentary Thu, 24 May 2012 21:18:29 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: David Evans http://onlinedatingpost.com/archives/2007/07/comscore-tweaks-metrics-system/comment-page-1/#comment-238095 David Evans Wed, 29 Apr 2009 12:10:59 +0000 http://onlinedatingpost.com/archives/2007/07/comscore-tweaks-metrics-system/#comment-238095 Dis-aggregating sites from within networks is a common problem with traffic measurement. Over the years there have been several networks counted as a single dating site. I'd prefer to see stats broken out by brand. A few weeks ago Redg from Skout was talking about measuring dating site rank by the number of emails received, which I thought was an interesting metric. Dis-aggregating sites from within networks is a common problem with traffic measurement. Over the years there have been several networks counted as a single dating site. I’d prefer to see stats broken out by brand.

A few weeks ago Redg from Skout was talking about measuring dating site rank by the number of emails received, which I thought was an interesting metric.

]]> By: temi http://onlinedatingpost.com/archives/2007/07/comscore-tweaks-metrics-system/comment-page-1/#comment-238090 temi Wed, 29 Apr 2009 08:13:55 +0000 http://onlinedatingpost.com/archives/2007/07/comscore-tweaks-metrics-system/#comment-238090 Well, there is a saying that goes something like this "there are lies, damn lies and there are statistics". Once the stats companies produce their data companies (and individual) tends to interpret it in a way it suits them. Take this blog post at Whitelabel dating for example (whitelabeldating.com/blog/2009/04/2nd-largest-dating-site-in-the-uk.php), it shows them as being number 4 in top UK sites but whitelabel staff interpreted as meaning they are they are the second most popular paid dating site in UK. (well creatively using factors of their own such as merging the top two sites and ignoring POF.. Anyway, stats are always fun to read :) Well, there is a saying that goes something like this “there are lies, damn lies and there are statistics”.
Once the stats companies produce their data companies (and individual) tends to interpret it in a way it suits them. Take this blog post at Whitelabel dating for example (whitelabeldating.com/blog/2009/04/2nd-largest-dating-site-in-the-uk.php), it shows them as being number 4 in top UK sites but whitelabel staff interpreted as meaning they are they are the second most popular paid dating site in UK. (well creatively using factors of their own such as merging the top two sites and ignoring POF..

Anyway, stats are always fun to read :)

]]> By: David Evans http://onlinedatingpost.com/archives/2007/07/comscore-tweaks-metrics-system/comment-page-1/#comment-238074 David Evans Tue, 28 Apr 2009 15:32:35 +0000 http://onlinedatingpost.com/archives/2007/07/comscore-tweaks-metrics-system/#comment-238074 I'm not hearing people use Alexa much these days. It's another datapoint, but it seems that the newer companies are tracking much closer to reality. No metrics from any company are 100% accurate, only server logs. I’m not hearing people use Alexa much these days. It’s another datapoint, but it seems that the newer companies are tracking much closer to reality. No metrics from any company are 100% accurate, only server logs.

]]> By: temi http://onlinedatingpost.com/archives/2007/07/comscore-tweaks-metrics-system/comment-page-1/#comment-238073 temi Tue, 28 Apr 2009 15:24:14 +0000 http://onlinedatingpost.com/archives/2007/07/comscore-tweaks-metrics-system/#comment-238073 There seem to be no mention of Alexa in this, are they not regarded much in the online dating site? As a webmaster we tends to use Alexa ranking to gauge how much traffic a site gets, I know it has shortcoming like not counting AOL users etc. There seem to be no mention of Alexa in this, are they not regarded much in the online dating site?
As a webmaster we tends to use Alexa ranking to gauge how much traffic a site gets, I know it has shortcoming like not counting AOL users etc.

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