Online Dating Industry Consulting & Commentary
From the monthly archives:
It’s been fun watching everyone I know starting to move over to Facebook ever since the new Facebook Platform launched several weeks ago. The great rush to Myspace is over and I’m never going back.
I’ve installed the Firefox Facebook Toolbar, which keeps be going back to Facebook far more often than if I only had [...]
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I turned it on, saw some woman hiking a football to a guy, got bored and turned it off. Did I miss anything? Was the show sponsored by Perfectmatch? I found a Perfectmatch telivision commercial on the site.
I like the BBC version or the Economist article then again, I don’t learn much from network television.
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Holly Campbell, host of “What a Woman Can Do” is hosting a one-hour teleseminar focusing on the concept of “Law & Attraction,” which became a buzz word after the movie “The Secret,” recently featured on Oprah. Laura Lopez, known for her dynamic audio programs on principals of “Law and Attraction,” will join Holly.
Date: [...]
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After only a few weeks, Facebook’s new platform shows 40 dating applications. Most are enhanced ways to poke, match up or meet new people, only a few are based on actual dating sites.
Here are a few I came across that piqued my interest.
fbDating
Connections
Verbdate
Kathleen’s Wild and Crazy Poking Application
Poke Pro
Date Rate
Two useful apps I found, out [...]
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Talk about annoying. Match demands non-members subscribe for the privilege of viewing profiles. I had to create a fake member and give them my phone number, but the link that explains the phone number never popped up. I bet it was for the Concierge service, but how annoying is that?
Then, when I went to sign [...]
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Few online dating sites have the resources to run advertising on television and cable. Sites like Mate1 and True prefer to spend over $20 million yearly on online advertising. When it comes to television advertising, EHarmony, Match and newcomer Chemistry.com come to mind.
Match, in particular, has been putting a lot of effort into supplementing expensive [...]
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There are many blogs written by dating site executives, script developers, marketers and other people in the online dating industry which I would like to add to my blogroll. If you know of, work for or write a dating industry-related blog, let us know in the comments.
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Recently I came across LawyersandSettlements.com, which has a page dedicated to a Match.com class action lawsuit and one for It’s Just Lunch, dated 2005 and December, 2006, respectively. The site looks like it’s prospecting, and something doesn’t feel right about it. Are there other sites out there like this?
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EHarmony is using Tealeaf to “identify actionable Ebusiness insights by walking through exactly what customers experience, reproducing any obstacles and enabling us to quantify them and resolve them immediately.”
EHarmony is using Tealeaf CX to gather website usage insights that are ultimately leveraged across the organization. Engineering is able to immediately detect and resolve any issues [...]
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Dirk Pflitsch at Online-Dating-News has published an analysis “Online Dating Companies in Germany” which is based on a paper based survey filled out by 46 of 60 mayor players. Dirk contends that Jupiter
We estimated a €116 million market in 2006 while Jupiter Research said €66 million.
We try to explain the difference:
- We included adult dating [...]
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