2007 marks the 20th anniversary of Lavalife. Originally called Teleclassifieds, Lavalife was founded in 1987 by five young Toronto-based entrepreneurs who had been experimenting with then-breakthrough IVR technology (Interactive Voice Response). Since 1987, the company has grown to become one of the largest providers of phone-based personals services, the #1 online dating site in Canada, a leader in mobile-based personals services, and an industry leader throughout the globe.
20 years is a long time in this business, congrats to Lavalife for making it this far, which is quite an accomplishment given the tumultuous nature of the dating market.
Via PR Leap.
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Wow, I never realized they had been around for so long. I just stumbled on your blog. Nice work.
I’ve been trying to dig up info on their new site lavalifePRIME. I’m not sure if it’s supposed to be in stealth mode because I can’t find anything.
Do you know anything?
Thanks! Once again nice site. I’ve got you bookmarked :)