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Eharmony has launched anonymous calling. Given how long it takes to decide on a  solution, integrate, test and roll out, this has been in the works for a while. They must have heard how successful the Match Jangle integration was.

eHarmony Secure Call is the private, secure way to talk one-on-one with your eHarmony matches over the phone without revealing your phone number so you can enjoy the safety and security of getting to know your matches without having to disclose your personal contact information.  You can also use your work, home or mobile number to make and receive calls at any time - 24 hours a day, 7 days a week, 365 days per year.

More at the eHarmony FAQ. Looks like PlentyofFish is going to add anonymous calling as well. It only took the dating industry three years to get into the anon calling game. True to form, it took a large player like Match to jump in first, then everyone else will follow.

Via eHarmony Blog.

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