Match gets animated, via Adrants. I think these ads must be a hoax, they are insane. Reminds me of a Tim Burton film.
In the more-sane department, Match CEO blog has photos from the “Rejected” commercial shoot.
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Animated Match Ads a Spoof?
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Turns out the ads are the real deal. According to Match, Back in September, Match.com’s France office kicked of the “Votre Coeur Feit Boom� ad campaign (translation: the heart goes boom). France’s market is very much into whimsical, romance, fairytale relationships – hence the ads.
Actually, these photos are from the “It’s Okay to Look” member profile campaign. That’s Eamonn, one of the most popular spots in the campaign.
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