A mixed bag of news this week for True.com.
Hitwise and other sites are reporting that true.com traffic doubled in the second week of feb. True now has more unique visitors per month than singlesnet and match.com combined which supposidly are #2 and #3. New myspace campaign ?
Paradigm Shift
The (Florida) House has quite a number of committees meeting today; however, most of the bills are really nothing special. The Environment and Natural Resourcs Council will consider HB 531 by Rep. Kevin Ambler, which requires online dating services to provide a “dating safety�? disclosure, including whether the site conducts backround checks on its members. The bill is being pushed by True.com, a site that conducts background to weed out married people and criminals.
The State of Sunshine. Spyware Ad Injectors
Deskwizz/Searchingbooth, Right Media and Ad-Flow (Rydium) Injecting various ads into True.com
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True Launches Background Check Legislation
True responds to Michigan bill
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I think I know why True is realizing success through their bootilicious marketing bent: People want safe (sans the creepy rapist) hookups