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Attention speed daters, the key to success is not to act too desperately.
Conventional wisdom has long taught that one of the best ways to get someone to like you is to make it clear that you like them. Now researchers have discovered that this law of reciprocity is in dire need of an asterisk in the domain of romantic attraction.
“Selective vs. Unselective Romantic Desire: Not All Reciprocity is Created Equal,â€? by Paul W. Eastwick and Northwestern’s Eli J. Finkel, assistant professor of psychology at Northwestern, will be published in the April issue of the journal Psychological Science.
Full article.

{ 1 comment… read it below or add one }
http://www.psych.northwestern.edu/~finkel/documents/ReciprocityRevisionFinal_000.pdf
“We conducted 7 speed-dating sessions for 156 undergraduate students (75 female, Mage=19.6 …”
sample too small and persons were too young!
See also:
“HURRYDATE: MATE PREFERENCES IN ACTION”
http://www.weeden.info/paper/hurrydate.pdf
http://www.weeden.info/papers.htm
Interesting to see: Its conclusion only shows EARLY STAGE INTENSE ROMANTIC LOVE or also could be “people’s INFATUATION and FANTASY”! i.e. The conclusion of this paper can not be applied to any serious dating method.
and
“STATED VERSUS REVEALED MATE PREFERENCES” Working Paper
http://www.psych.upenn.edu/PLEEP/pdfs/Unpublished%20Manuscript%20Kurzban%20&%20Weeden%202005.pdf
At page 15 ” WHEN PARTICIPANTS APPROACH THE SPEED DATING WORLD, THEY DO SO IN THE CONTEXT OF A LONG_TERM MATING PSYCHOLOGY that is consistent with that found in prior studies on stated mate preferences. This long_term mating psychology influences not just decisions to advertise preferences, but also decisions to attend particular events. Up to the point at which the participants walk through the door, we have every reason to believe that they are driven by a typically reported long_term mate selection psychology. ONCE THEY ARE IN THE MIDST OF THE EVENT, however, we have every reason to believe that PARTICIPANTS NO LONGER BEHAVE CONSISTENTLY WITH THEIR LONG_TERM MATE PSYCHOLOGY BUT INSTEAD SHIFT TO A SHORT_TERM MATE PSYCHOLOGY, WHERE PHYSICAL ATTRACTIVENESS DOMINATES, where sex differences are minimal (other than sex differences in the criteria that determine physical attractiveness), and where niche_based or assortative concerns no longer matter much.”
Kindest Regards,
Fernando Ardenghi.
Buenos Aires.
Argentina.
ardenghifer@gmail.com