Infamous “pink sheet” dating site Luvoo is going to start charging members $29.95 a year, ditching the free subscription model.
Luvoo mentions stock prices of their competitors in all their press releases to show how warm and fuzzy they are. Feels like a bunch of financial types and a webmaster trying to make a go of online dating. Talk about a site with no soul.
Moving from a free to a paid model has never worked in the dating space, and I’m hard pressed to think that Luvoo is going to buck the trend. Did they pay attention to WebDate?
They have less than a million profiles in our database. They want to get to the magic million member mark, so they are going to start charging people. The logic of this move eludes me at the moment.
I want to know what happens to existing members, do they have to pay to remain on the site?
“Luvoo.com is one of three publicly traded companies in the multi-billion dollar on-line dating industry.”
I wasn’t aware of the “milti-billion dollar status” of the dating industry, these guys must get their stats from their analysts.
Prediction: few existing and even fewer new members will pay to be members of Luvoo, which will slowly fade away into an ongoing series of Seinfeldian press releases.
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{ 2 comments… read them below or add one }
Funny, I just blogged about these guys the other day.
I though the idea of having a matchmaking game sounded intriguing (one of Luvoo’s recent press releases – of which there have been many – toted it’s matchmaking game for users), so I hopped on over to take a peek.
I’ll be more tactful here than I was in my blog, but let’s just say the process wasn’t very professional.
A mere two days after I signed up (and ditched my account), I noticed Luvoo is now charging people to join. I can’t imagine anyone wanting to shell out any amount of cash for such a strange site with little to offer users already saturated with other, less expensive, more interactive options.
This company has very little technical savvy, and believes in the “if you build it, they will come” with no regard for what “it” is.
They currently have less than 12 thousand profiles between their two sites, Luvoo.com and Luvoo.pl, with approx: 500 users active within the span of a week.
Luvoo has no matching system! I can’t even search by zip code.
My two cents is that Luvoo is behind the times and are only trying to boost the value of their stocks, only to dump when the price is right. Although they may succeed at this, their website is under developed and is not worth paying a dime for membership.