by David Evans | Dating Research, Marketing
Nielsen has come up with incredible stats on the advertising spend of the dating industry. This is why cheap hosted sites with little marketing budget will never make it past the mom-n-pop stage. It’s amazing how much more the top sites need to spend to stay...
by David Evans | Dating Industry Finance, Dating Research, Dating Sites & Startups
Online dating site Match.com has decided that marketing dollars spent in the US on it’s home turf can only take the company so far, announcing it has acquired two international dating and social networking sites. From PaidContent: Online dating site Match.com...
by David Evans | Dating Research
Hitwise Dating Industry search terms for January, 2007.
by David Evans | Marketing
According to Alex Mindlin at the New York Times (reg req’d), men and women are about evenly balanced at major dating sites, it’s the niche sites where women often outnumber the men. I would like to know how Hitwise knows if visitors are men or women. Too...
by David Evans | Dating Markets
To some, the Internet is not always the best tool for the job. Around 150 women hopped a bus to the Spanish mountain village of Hoyocasero on Saturday to possibly make a love connection with the lonely rural men in the town, about 100 km from Madrid.How quaint. Via...