Match.com Shoots for Unsexy in New Ads

by David Evans on January 31, 2007 in Marketing

Adrants says:

After Bob Garfield demolished them for disseminating unrealistic online puffery, we’re impressed by Match.com’s latest initiative, which takes a more intelligent approach than vapid sex-obsessed competitor True. The aim is to draw warmth to Match.com from people who still pan online dating as creepy, oversexed or are simply just too shy.

Amen to that, even if the people featured on both sites are people you and I are most likely never going to get near on a first date.

Garfield has a harsh take on eHarmony, mentioning the Christian principals behind their questionnaire and calling them “the Certified Used Vehicle of the industry.� Ouch!

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    { 1 comment… read it below or add one }

    Michael Cerda January 31, 2007 at 12:59 pm

    I don’t know…the woman in the Match.com ad in the latest Rolling Stone Magazine looks kind of hot;)

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