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I had a chuckle this morning when I saw that Markus says that HotorNot competed with OkCupid. He thinks HotOrNot will move to a hybrid YouTube/dating model. Bizarre that they are shutting down HotOrNot, $5 million revenue for 5 people, but then again, they have to do something, their traffic appears to be tanking.
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run thru the figures yourself in terms of uniques from compete.com or take the usage on the sub-domain that generates revenue from alexa.com and come up with a more realistic figure, then work out why they are back and doing something.
HotorNot has 1 paid sub-domain, meetme.hotornot.com
alexa records between 50 and 70% usgage on this domain (just gone up a lot recently actually). Then use the compete figures to calculate overall visits and then use your industry experience to caclulate conversion to paid user.
Saying “markus says James says” isn’t particularly good research I think you’d agree.
I’m not going to argue over a few million either way, you can refute the number all you want and complain, why don’t you do the numbers and tell us what you think? Try using Quantcast number.
I say hotornot and okcupid are competing for the 18 year olds, check out the demographic data on quantcast. Also just browse okcupid for 10 minutes everyones under 25.