by David Evans | Dating Site Features, Marketing
As I previously mentioned, Yahoo Personals has rolled out a few enhancements to the service. Have you seen the overview of the new customizable profile? Very nice. I like the idea of being able to customize the quick view, displaying the traits you feel most important...
by David Evans | Marketing
ProfileHelper Gift Certificates are the perfect holiday gift idea for single friends and relatives interested in online dating. $149.95 is pretty steep for a conversation and a profile polish but what’s 14,995 pennies for someone you care about? Match is...
by David Evans | Marketing
Today I received a Happy Holiday email from Engage (disclosure: a past client). This was the only dating site that sent out a holiday greeting to it’s members, at least of all the sites I belong to. A nice touch. They have a few job openings as well. Engage was...
by David Evans | Dating Sites & Startups, Profiles & Matching
Earlier this year I worked closely with a startup that wanted to address the issues of marrieds and couples over 40. Clearly there was a need for some sort of online component to keeping married people happy, when I was talking with them they were trying to figure out...
by David Evans | Uncategorized
MIT Advertising Lab writes about a new SEO plug-in for Firefox. SEO for Firefox is a little plug-in for search engine optimizers (optimizators?) that ammends Google and Yahoo search results will all sorts of related trivia on sites that show up in the search results....