Online Dating Industry Consulting & Commentary
From the monthly archives:
As I previously mentioned, Yahoo Personals has rolled out a few enhancements to the service. Have you seen the overview of the new customizable profile? Very nice. I like the idea of being able to customize the quick view, displaying the traits you feel most important right at the top of the page. Some of [...]
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ProfileHelper Gift Certificates are the perfect holiday gift idea for single friends and relatives interested in online dating. $149.95 is pretty steep for a conversation and a profile polish but what’s 14,995 pennies for someone you care about?
Match is offering 3-month gifts for $50.97.
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Today I received a Happy Holiday email from Engage (disclosure: a past client). This was the only dating site that sent out a holiday greeting to it’s members, at least of all the sites I belong to. A nice touch. They have a few job openings as well. Engage was co-developed by former Match.com [...]
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Earlier this year I worked closely with a startup that wanted to address the issues of marrieds and couples over 40. Clearly there was a need for some sort of online component to keeping married people happy, when I was talking with them they were trying to figure out what the services would look [...]
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MIT Advertising Lab writes about a new SEO plug-in for Firefox.
SEO for Firefox is a little plug-in for search engine optimizers (optimizators?) that ammends Google and Yahoo search results will all sorts of related trivia on sites that show up in the search results. This will give you an idea why certain site is ranked [...]
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Dmitry Rudakov wrote from Moscow to tell me about his social-dating software script AbleDating. All he said was that they pay attention to some “tasty� things like 3d chat, games etc. Has anyone used this? Leave a comment is you have any experience with this $597 script.
Screenshots remind me a little of Cyworld, the US [...]
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Media Daily News weighs in on the Match.com product placement in the new TBS show “My Boys�.
Judging by the brand’s appearance in the Nov. 28 debut episode, the product placement feels forced, a potential consumer turn-off. This despite Match’s CEO telling the Times the appearance had to feel “seamless and natural.â€? (The integration was one [...]
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Tis the season for holiday singles surveys. OkCupid found that:
45% of OkCupid members said they need to be dating someone for at least three months before bringing them to the office holiday party; 12% would bring someone after the first date, if they’re “hotâ€?
Only 7% said they abstain from alcohol at office parties, while 47% [...]
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Tomorrow, Wednesday December 20th, Yahoo Personals is launching a variety of enhancements to member profiles. New Sr. PR Manager Jason Khoury send me details on the upgrades, as well as an overview of the last six months of new features.
Among the enhancements to the Web site is a new capability called Quick View, which offers [...]
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