Comments on: Match.com Pays $1 Million to Sponsor Sitcom http://onlinedatingpost.com/archives/2006/11/matchcom_pays_1_million_to_sponsor_sitcom/ Online Dating Industry Consulting & Commentary Mon, 13 Feb 2012 20:50:32 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Anthony Huneycutt http://onlinedatingpost.com/archives/2006/11/matchcom_pays_1_million_to_sponsor_sitcom/comment-page-1/#comment-1862 Anthony Huneycutt Tue, 28 Nov 2006 22:48:47 +0000 http://onlinedatingpost.com/archives/2006/11/matchcom_pays_1_million_to_sponsor_sitcom/#comment-1862 Not likely they would get their money back. However, I must say that these product placements in movies and TV shows are a perfect "Match" for these types of websites. PerfectMatch.com gained 200,000 new members when Doctor Phil mentioned their name on his program. Now, look who has him as their spokesperson, "Match.com". Movies and shows work very well for websites. No products to ship to the set, viewers instantly know where to go when they see the placement, and the residual effect of the placement continues with show's syndication and DVD sales. More often than not, the exposure is worldwide. Not likely they would get their money back. However, I must say that these product placements in movies and TV shows are a perfect “Match” for these types of websites. PerfectMatch.com gained 200,000 new members when Doctor Phil mentioned their name on his program. Now, look who has him as their spokesperson, “Match.com”.

Movies and shows work very well for websites. No products to ship to the set, viewers instantly know where to go when they see the placement, and the residual effect of the placement continues with show’s syndication and DVD sales. More often than not, the exposure is worldwide.

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