I was not aware until I read this press release that Alon Carmel, one of JDate’s founders, became a JLove investors in June 2006.
The release is question is a clear Seinfeld, which I am making an official category. A Seinfeld is a press release about nothing, although I’m extending that to other mis-steps as well, which the dating industry sends me examples of daily.
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A brilliant terminology. As used in the sentence, “Thanks to the internet, online dating companies can convey the impression of actual news by issuing Seinfelds.”