Ex-Microsofties Launch Crush or Flush

by David Evans on November 27, 2006 in Mobile

Crush or Flush, a mobile version of Hot or Not, is launching soon, with an added twist. Users can tag hotties or flush them. Flushing is really just the ability to ignore people. I’d rather see a 1-10 style rating system, but then again I’m not 25 and can think of a lot of things I’d rather look at on my phone than postage-sized photos.
The current me-too HotorNot clones are coming out in force. There are so many cool things to be done on mobile phones, but at the moment, this is not one of them. James Hong, HotorNot, founder, feels its too early for mobile matching services. I agree. They had a service developed, and decided against releasing it.
HotorNot now has a Slide.com-powered screen saver that displays hotties on your desktop. As if YouTube wasn’t bad enough, talk about a productivity waster!
Slide is owned by Max Levchin, co-founder of PayPal.
Last year Peter Larsen, CEO of Enpocket, said MatchMobile was growing 15% monthy.
I met up with several Enpocket people at a recent PaidContent mixer in Boston. When I mentioned Match, they looked at me with blank stares. A good unscientific indicator of the health-o-meter for sites is the copyright. The MatchMobile copyright hasn’t been changed since 2003.
More at GigaOM.
Update: people need a special link in order to sign up for the beta www.CrushorFlush.com/go.