From the monthly archives:

November 2006

SLProfiles.com

by David Evans on November 30, 2006   in Profiles

SL Profiles enhanced profiles displayed within SecondLife’s client. The profiles are pulled from SLprofiles.com. The site accepts advertising, which is paid in Linden Dollars (in-world currency.) Profiles can have first life and Secondlife pics, places blogs, ratings and more. Very cool to be able to bring web content into the SL client. Word on the [...]

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Here’s My Number (for Today)

by David Evans on November 30, 2006   in Audio Video

Hot on the heels of the USA Today article about anonymous calling, the NY Times has a piece about, you guessed it, “the last phone number you’ll ever need.â€?

If a service is going to take off in the social and dating space, it’s got to be easy to use, keep the user on the same [...]

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How Do you Say What’s Your Sign In Chinese?

by David Evans on November 29, 2006   in Partnerships

Meetic and China.com are partnering to provide online dating service to the expected 100 million eligible singles.

Two things about this that I’m sure about.

#1 Sounds like the site will be available in Engish, French and German. Ni hao?

#2 Since its launch in 2002, more than 500,000 couples have become engaged. Is that how they measure [...]

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Interesting Factoid about JDate Founder and JLove

by David Evans on November 29, 2006   in Dating Sites, Marketing

I was not aware until I read this press release that Alon Carmel, one of JDate’s founders, became a JLove investors in June 2006.
The release is question is a clear Seinfeld, which I am making an official category. A Seinfeld is a press release about nothing, although I’m extending that to other mis-steps as [...]

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Spark Networks Launches Private Calling, Games

by David Evans on November 29, 2006   in Finance

Spark Networks plc (AMEX: LOV) announced today that it has launched live and anonymous calling and interactive games on a number of its online communities including AmericanSingles, Date.ca and CollegeLuv via Userplane Webchat and Webmessenger applications.

This is good news for Userplane (Sponsor of this blog), especially after being acquired by AOL earlier this fall. I’m [...]

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Dating Sites vs. Social Networking

by David Evans on November 29, 2006   in Dating Sites, Innovation, Social Networking

I’m working on some feature comparison’s for clients and this morning I slurped down a few dozen personal ads from the top ten dating sites.

Initially I was looking for ways to increase the value of ads by giving members the ability to add metatdata to each other’s profiles but the exercise reaffirmed my general impression [...]

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Match.com Pays $1 Million to Sponsor Sitcom

by David Evans on November 28, 2006   in Marketing

Match has landed a season-long product placement in a TBS sitcom through MediaHub, the media planning and buying division at Mullen.

Match will shell out between $1-2 million to be features in My Boys, based on a woman sports reporter in Chicago.

The PerfectMatch-themed Must Love Dogs was the last big product placement we’ve seen.

Over the weekend [...]

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Match.com Members Remain Anonymous

by David Evans on November 28, 2006   in Audio Video, Marketing

Match.com reports the initial response to the new anonymous calling feature has been “extraordinary�?.
Jane Thompson, a Match.com vice president (of what?):
275,000 people already have used the feature, which is being offered as a freebie to Match.com’s 15 million user base through the end of the year.
One surprise: Match.com had expected the service to [...]

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Casual Encounterwear

by David Evans on November 27, 2006   in Marketing

I have a drawer full of tech company t-shirts going back to 1993. This is the first dating-related t-shirt I’d wear, not including the SafeDate shirt, which looked great on employes but I’m pretty much a liability when it comes to donning a South Beach muscle shirt so well. Bonus on the CL shirts, [...]

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Ex-Microsofties Launch Crush or Flush

by David Evans on November 27, 2006   in Mobile

Crush or Flush, a mobile version of Hot or Not, is launching soon, with an added twist. Users can tag hotties or flush them. Flushing is really just the ability to ignore people. I’d rather see a 1-10 style rating system, but then again I’m not 25 and can think of a lot of things [...]

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