Online Dating Insider

Welcome!
Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety safety, finance and other issues important to the online dating market. Don't miss our Tools & Services directory, useful to anyone running dating or social networking sites. Subscribe to the RSS feed (you can subscribe via email as well). Your comments and suggestions for stories are welcomed.

The RateOrDate blog continues to impress. Now they have gone and researched the relationship between online personals and newspapers in the US.

Observations:

Almost 1/3 of newspapers have no online-personals partner? Which side is dropping the ball?

The top two online-personals partners are the ones that have top-tier pricing structures.

JDate is the only non-general dating service to be hooked up with a major newspaper.

NYTimes focuses exclusively on print personals, yet only has 186 listings, including duplicates?

Best Integration:

Boston.com / Yahoo! Personals - Yahoo provides several content sections, Boston.com has their own Personals forum, and Boston.com Personals has even held their own events and contests.

Worst Integration:

Long Island Newsday - you call that a jump page?

Honorable Mention (Misplaced Priorities Award):

The Washington Post - 200,000+ pixels of unrelated banner advertising on a page where people should be focusing on a high-value activity.

Honorable Mention (”404″ Broken Link Award):

(tie) The Chicago Tribune and The Baltimore Sun - oddly, the AmericanSingles.com search box redirects through cairo.com… domain is dead.

Technorati Tags: online+personals

• Forbest Best Cities for Singles List
• MIT Media Lab Online Dating Research Center
• Yahoo Singles Voice Survey
• Sobering Valentine’s Day Statistics
• More V-day trafffic stats