I was clicking around Match recently and see that members can now search by state, major city and various communities: religion, non-smoking, teachers, liberal, athletic, etc.
Match is taking a play from the Matchmaker and many other dating sites (and Facebook), by creating smaller user communities out of it’s date warehouse. I never received notice of this from Match’s PR group, and as usual nothing popped up on my Match member page. Let me know if this has been around forever and I didn’t notice it until now?
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Just looks like SEO stuff to me Dave.
Yep, its just standard SEO stuff. Travel/hotel websites do this stuf all the time. I’ve also seen that Date.com does something similar. Its a bit old school though – techniques like this got a lot of traffic in 2004 but I’m guessing the SEs are probably on to this trick by now. I’m guessing the days of such techniques being viable are limited.