JDate has launched a website called JMag. Similar to Match’s Happen Magazine, there are lifestyle stories, how to’s and dating tips. Speaking of JDate, Spark Networks’ Second Quarter results were announced last week.
The Company reported second quarter 2006 revenue for its JDate segment of $7.0 million, an increase of 13% compared to $6.2 million in the same period in 2005. JDate revenue for the six months ended June 30, 2006 was $14.0 million, an increase of 10% compared to $12.7 million for the six months ended June 30, 2005.
Average paying subscribers for the Company’s JDate segment were 75,100 during the second quarter of 2006, an increase of 12% compared to 67,100 from the same period in 2005. Average paying subscribers for the six months ended June 30, 2006 were 75,200, an increase of 10% compared to 68,400 for the six months ended June 30, 2005.
Direct subscriber acquisition cost(5) (SAC) for the Company’s JDate segment in the second quarter of 2006 was $14.93, an increase of 8% compared to $13.82 from the same period in 2005. SAC for the six months ended June 30, 2006 was $14.06, an increase of 24% compared to $11.30 in the six months ended June 30, 2005. The increase in JDate SAC is due to increased marketing expenditures, particularly offline, in order to build and maintain the strong JDate brand.
Markus calls the American Singles situation a continuing death spiral. Subs down 16% to 90,000. It will be interesting to see the effect MingleMatch has on the Other Businesses segment reporting.
More at Yahoo Finance.
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