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JDate has launched a website called JMag. Similar to Match’s Happen Magazine, there are lifestyle stories, how to’s and dating tips. Speaking of JDate, Spark Networks’ Second Quarter results were announced last week.
The Company reported second quarter 2006 revenue for its JDate segment of $7.0 million, an increase of 13% compared to $6.2 million in the same period in 2005. JDate revenue for the six months ended June 30, 2006 was $14.0 million, an increase of 10% compared to $12.7 million for the six months ended June 30, 2005.
Average paying subscribers for the Company’s JDate segment were 75,100 during the second quarter of 2006, an increase of 12% compared to 67,100 from the same period in 2005. Average paying subscribers for the six months ended June 30, 2006 were 75,200, an increase of 10% compared to 68,400 for the six months ended June 30, 2005.
Direct subscriber acquisition cost(5) (SAC) for the Company’s JDate segment in the second quarter of 2006 was $14.93, an increase of 8% compared to $13.82 from the same period in 2005. SAC for the six months ended June 30, 2006 was $14.06, an increase of 24% compared to $11.30 in the six months ended June 30, 2005. The increase in JDate SAC is due to increased marketing expenditures, particularly offline, in order to build and maintain the strong JDate brand.
Markus calls the American Singles situation a continuing death spiral. Subs down 16% to 90,000. It will be interesting to see the effect MingleMatch has on the Other Businesses segment reporting.
More at Yahoo Finance.
Technorati Tags: jdate, spark+networks
Category:Finance, Marketing Tags: Finance - Marketing - spark-networksBlog reactions
2 responses so far ↓
1
Fernando Ardenghi (Check me out!)
// Aug 10, 2006 at 8:30 pm
“a continuing death spiral”
AmericanSingles Alexa’s traffic at
http://www.alexa.com/data/details/traffic_details?&range=2y&size=large&compare_sites=&y=r&url=americansingles.com
I would prefer to say a “suddenly oscillating drop” instead!
See also: “………………..June 30, 2006…… December 31, 2005
Cash and cash equivalents……………………$11,291…..$17,096
Total current assets………..$15,286…..$20,802
Total assets…………………..$44,312…..$48,620
Total current liabilities……$12,269…..$20,820
Total liabilities………………$14,909…..$23,437
As of June 30, 2006, the Company had a cash and marketable securities position of $11.5 million compared to $17.3 million at December 31, 2005. During the first six months of 2006, the Company paid the final $9.0 million in debt due as a result of the MingleMatch acquisition, as well as $2.0 million in respect to the acquisition of LDSSingles.
As of June 30, 2006, the Company had accumulated over $50.0 million of NOLs.”
Regards,
Fernando Ardenghi.
Buenos Aires.
Argentina.
ardenghifer@gmail.com
2
Sam Moorcroft, ChristianCafe.com (Check me out!)
// Aug 11, 2006 at 12:17 pm
Re: It will be interesting to see the effect MingleMatch has on the Other Businesses segment reporting.
I can’t wait until they break out their “Other” category. Presently, they have AmericanSingles, JDate, and Other (comprising what, 20-odd sites)?
I realise most don’t make much, but surely their newer additions, e.g. BlackSingles.com & Relationships.com are starting to.
I, for one, would love to see their profitability (or, rather, their lack thereof) on Relationships.com, things like SAC, etc.
C’mon, Sparky, show us what ya got!
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