Look at some of these adjectives that people are using to describe themselves on Match.com. Men put walking at the top spot, for women, it’s honest. The color of specific body parts are number two for both men and women, in this case, browneyes for men and darkbrownhair for women. The most recently added list includes: hetersis, albarino and extraordinarymachine. Huh? It’s difficult to tell the gender of the top 10 most recently added lists. It will interesting to see how these words change over time. Like “What’s Hot” lists at Yahoo and Google. These words might be good for search engine advertising keywords as well.
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I think these generic words, like “browneyes” and “walking” because Match automatically populated a user’s Matchwords based on their profile information, which included activities checkboxes like “walking”. This may have seemed like a good idea at the time as it would guarantee every user had some Matchwords on their profile, but now their most popular Matchwords are worthless.