Interactive media group YooMedia has abandoned plans to sell its online dating business after securing £2.9m of additional funding from Mentor Marketing & Investment (MMI).
Earlier this year the company revealed that it was considering spinning off its YooMedia dating service in an effort to raise extra cash. However, it now intends to concentrate on developing both its Dateline and Avenues branded businesses.
I’ve not heard of Dateline or Avenues, but with that kind of money maybe they can buy some traffic from Yahoo.
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Dateline was the biggest brand in offline dating in the UK for several decades, having started up in the 1960s as the first “computer matching” agency. The word “Dateline” was in fact synonmous with dating agencies. They offer a low-cost entry level service to offline matching.
Avenues is another huge offline dating brand in the UK, famous for their human matching techniques and putting leaflets through the doors of most UK households.
The surprising this is that many in the online dating industry have never heard of these two mega-brands, and it shows up the gulf of understanding between the new web-based world and the traditional dating world.
Gordon
Gordon, thanks for the information.