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Last week I got a call out of the blue from the wife of an old friend of mine. I was at their wedding a few years ago, busy lives and distance have made it difficult to stay in touch. She had an old cell number for me, but Googled me, found the blog, and viola, 40th birthday party here I come. If it wasn’t for the blog, would she have found me?
Yaho Personals and Reunion.com have gotten together to make searching for people a whole lot easier.
Reunion members who are looking for past connections and focused on dating will be directed to Yahoo! Personals to continue to meet and communicate with others who match their dating needs. Yahoo! Personals will also provide relevant services and helpful tips through content and offers to the millions of Reunion.com members who have indicated they are interested in dating. Similarly, Yahoo! Personals’ users will be directed to Reunion.com to find, reconnect and stay in touch with others by accessing Reunion.com’s People Search and unique Who’s Searching for You? features.
The two services are “creating opportunities to further increase their distribution and marketing channels while offering relevant and topical content to users.” I’m not so sure about Yahoo’s “targeted precision marketing efforts”. There isn’t much of a connection between reunions and dating, this is a traffic swap. Either you are looking for friends from college or high school or you are dating people in your area code. Yahoo has saturated their own network and needs to find new partners to market to. Reunion’s 25 million members fit the bill nicely.
Technorati Tags: reunion.com, yahoo+personals
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